Advertising Axioms.
“Virtue increases under a weight or burden” and results increase with a comprehensive expenditure of money in good advertising mediums.
“Better late than never.” The golden opportunity is still open to him who would enrich himself by judicious advertising. None other way will pay.
“Mind moves matter.” Therefore exercise your mind to advertise so as to stir the gray matter of the brains of the people and affect their pocket-books.
Good goods will sell to good people constantly. Poor goods only once. Don’t let people say, “after having praised their wine they sell us vinegar.”
“There is no lock but a golden key will open it,” except that of the people’s pocket-book. First class ads will do this with golden results. When people think they want a thing, they do want it and they get it.
To be prominent anywhere one must have marked characteristics. So it is with an advertisement in the crowded columns of newspapers and magazines; in order to produce the best results it must be clear, definite, conspicuous and fresh. Is yours of this character?