Several Saleable Specialties.
Cheap books usually sell well if they [are] attractively written up and advertised in the right kind of papers. Millions of copies of certain books have been sold at ten cents through the mails. Of the Multum in Parvo Library, of which this little treatise is one, several millions have been sold at ten cents per set of twelve titles.
People readily buy Japanese napkins, sometimes advertised as handkerchiefs, (which they really are), but the great sale may be due somewhat to the fact that our country cousins do not really know what a Japanese crepe handkerchief is and fondly imagine that they are to get a fifteen inch pure silk affair. These goods can be procured of Japanese importers in New York, Chicago, San Francisco and other cities.
Cheap jewelry, such as rings, chains and the like, generally sell well. The prices should be low and the description must be strong, to attract trade, however.