Applied Psychology
DRIVING
POWER OF THOUGHT

Being the Third of a Series of Twelve Volumes on the Applications of Psychology to the Problems of Personal and Business Efficiency

COPYRIGHT 1914
BY THE APPLIED PSYCHOLOGY PRESS
SAN FRANCISCO
(Printed in the United States of America)

CONTENTS

Chapter Page
I. [JUDICIAL MENTAL OPERATIONS]
VITALIZING INFLUENCE OF CERTAIN IDEAS [3]
WORK OF PRINCE, GERRISH, SIDIS, JANET, BINET [4]
THE TWO TYPES OF THOUGHT [5]
II. [CAUSAL JUDGMENTS]
ELEMENTARY CONCLUSIONS [9]
FIRST EFFORT OF THE MIND [10]
DISTORTED EYE PICTURES [11]
ELEMENTS THAT MAKE UP AN IDEA [12]
CAUSAL JUDGMENTS AND THE OUTER WORLD [13]
III. [CLASSIFYING JUDGMENTS]
THE MARVEL OF THE MIND [17]
THE INDELIBLE IMPRESS [18]
HOW IDEAS ARE CREATED [19]
THE ARCHIVES OF THE MIND [22]
IV. [THE FOUR PRIME LAWS OF ASSOCIATION]
THE SEEMING CHAOS OF MIND [27]
PREDICTING YOUR NEXT IDEA [28]
THE BONDS OF INTELLECT [29]
BRANDS AND TAGS [32]
HOW EXPERIENCE IS SYSTEMATIZED [33]
HOW LANGUAGE IS SIMPLIFIED [34]
PROCESSES OF REASONING AND REFLECTION [35]
V. [EMOTIONAL ENERGY IN BUSINESS]
IDEAS THAT STIMULATE [39]
PIVOTAL LAW OF BUSINESS PASSION [40]
ENERGIZING EMOTIONS [41]
CROSS-ROADS OF SUCCESS OR FAILURE [42]
THE LIFE OF EFFORT [43]
THE MOTIVE POWER OF PROGRESS [44]
THE VALUE OF AN IDEA [45]
THE HARD WORK REQUIRED TO FAIL [46]
CREATIVE POWER OF THOUGHT [47]
CONSCIOUS AND UNCONSCIOUS TRAINING [48]
TWO WAYS OF ATTACKING BUSINESS PROBLEMS [49]
CUTTING INTO THE QUICK [50]
EXECUTIVES, REAL AND SHAM [51]
MENTAL ATTITUDE OF ONE'S BUSINESS [52]
PSYCHOLOGICAL ENGINEERING [53]
VI. [HOW TO SELECT EMPLOYEES]
A CLUE TO ADAPTABILITY [57]
MAPPING THE MENTALITY [58]
THE KIND OF "HELP" YOU NEED [59]
TESTS FOR DIFFERENT MENTAL TRAITS [60]
TEST OF UNCONTROLLED ASSOCIATIONS [61]
TEST FOR QUICK THINKING [62]
MEASURING SPEED OF THOUGHT [63]
RANGE OF MENTAL TESTS [64]
TESTS FOR ARMY AND NAVY [65]
TESTS FOR RAILROAD EMPLOYEES [66]
WHAT ONE FACTORY SAVED [67]
PROFESSOR MÜNSTERBERG'S EXPERIMENTS [68]
TESTS FOR HIRING TELEPHONE GIRLS [69]
MEMORY TEST [71]
TEST FOR ATTENTION [72]
TEST FOR GENERAL INTELLIGENCE [74]
TEST FOR EXACTITUDE [76]
TEST FOR RAPIDITY OF MOVEMENT [77]
TEST FOR ACCURACY OF MOVEMENT [78]
RESULTS OF EXPERIMENTS [79]
THEORY AND PRACTICE [85]
HOW TO IDENTIFY THE UNFIT [87]
MEANS TO GREAT BUSINESS ECONOMIES [88]
ROUND PEGS IN SQUARE HOLES [89]
THE DANGER IN TWO-FIFTHS OF A SECOND [90]
PICKING A PRIVATE SECRETARY [91]
FINDING OUT THE CLOSE-MOUTHED [92]
A TEST FOR SUGGESTIBILITY [93]
SELECTING A STENOGRAPHER [95]
TESTS FOR AUDITORY ACUITY [96]
A TEST FOR ROTE MEMORY [97]
A TEST FOR RANGE OF VOCABULARY [100]
CRIME-DETECTION BY PSYCHOLOGICAL TESTS [105]
THE FACTORY OPERATIVE'S ATTENTION POWER [106]
KINDS OF TESTING APPARATUS [108]
ANALYSIS OF DIFFERENT CALLINGS [109]
EXERCISES FOR DEVELOPING SPECIAL FACULTIES [110]
PRINCIPLES THAT BEAR ON PRACTICAL AFFAIRS [111]

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JUDICIAL MENTAL OPERATIONS