Gûga and Snake-worship.
But it is in his function as one of the Snake kings that Gûga is specially worshipped. When he is duly propitiated he can save from snake-bite, and cause those who neglect him to be bitten. His shrine is often found in association with that of Nara Sinha, the man-lion incarnation of Vishnu, and of Gorakhnâth, the famous ascetic, whose disciple he is said to have been. He is adored by Hindus and Muhammadans alike, and by all castes, by Râjputs and Jâts, as well as by Chamârs and Chûhras. Even the Brâhman looks on him with respect. “Which is greater,” says the proverb, “Râma or Gûga?” and the reply is, “Be who may the greater, shall I get myself bitten by a snake?” in other words, “Though Râma may be the greater, between ourselves, I dare not say so for fear of offending Gûga.”
He is represented on horseback, with his mother trying to detain him as he descends to the infernal regions. He holds as a mark of dignity a long staff in his hands, and over him two snakes meet, one being coiled round his staff. Both the Hindu and Muhammadan Faqîrs take the offerings devoted to him, and carry his Chharî or standard, covered with peacocks’ feathers, from house to house in the month of August. As is the case with godlings of this class all over India, it is significant of the association of his worship with some early non-Aryan beliefs that the village scavenger is considered to be entitled to a share of the offerings presented at his shrine.
According to the last census Gûga had thirty-five thousand worshippers in the Panjâb and one hundred and twenty-three thousand in the North-Western Provinces.