Others Make You Remember
This idea of exaggeration is not new or unusual. There are two professions whose business it is to make us remember and they use this principle in doing it. They are the advertiser and the cartoonist. You have seen this same exaggeration of proportion in nearly every cartoon, but you think nothing of it. The cartoonist, however, knows that he can make a stronger impression upon your mind by its use. You remember the cartoon longer and recall it more easily than most anything you read.
One of the largest advertising companies of the country makes the statement, "A picture is worth a thousand words when it comes to making the public remember." Some of the most successful advertising campaigns have been largely confined to pictures. Almost without exception pictures drawn for advertising purposes take advantage of this principle and strongly exaggerate the proportions. You have seen this in the pictures used by the Goodyear Tire Company, the Bell Telephone Company, and many others. It is illustrated in the picture given here.
