The Name Picture
When you heard the word Tie spoken you quickly transferred the ear impression into a mind's eye picture of a TIE. Do the same with the name of Mr. Penn. This is a word which has a definite meaning and it suggests a concrete picture. You can see the pen; see all the details of its shape, size, markings, etc. See this in your mind's eye, visualize this picture of the word pen. It can be exaggerated and you can animate it and put it into motion with many unusual or ludicrous circumstances. In other words, this Name Picture can be as firmly impressed upon your brain as you wish it to be.