PROPAGANDA AND PUBLICITY.
During these years the directors continued to adopt every reasonable method of keeping the Federation and its productions before the public. They took advantage of every opportunity offered by exhibitions to show the quality of goods which were produced by the Society; they exhibited also at shows, and were occasionally successful in securing prizes, although the rush conditions under which their bread had to be produced in order to cope with the ever-increasing demands of the societies did not provide the conditions necessary for producing bread of show quality.
At the same time the entertaining of women’s guilds, conference associations, and other Co-operative organisations was further developed, and many Co-operators who before had but a very hazy idea of the size and importance of the U.C.B.S. were enlightened as a result of these visits. The cake shows, also, held annually, were excellent propaganda. Here, inside one hall, were to be found specimens of all the productions of the three bakeries; and these productions came latterly to include many novelties which were not to be found in everyday use, as well as the more common specimens of cakes, buns, bread, etc., and a large variety of biscuits. Thus the cake show came to be regarded as the annual exhibition of Bakery productions, which indeed it was, and it was one of the most eagerly anticipated Co-operative functions of the year.