SUCCESSFUL MARKETING
4. The truly economical housewife will find it necessary each day to determine three things: (1) what is left from yesterday's meals and what use can be made of it; (2) what is in supply that can be used for that day; and (3) what must be added to these things to provide satisfactory meals for the family. Having determined these points, she should make a list of the articles that she must purchase when she does her marketing. A pad fastened to the kitchen wall and a pencil on a string attached to the pad are convenient for this purpose. At the same time, they serve as a reminder that when all of any article, such as coffee, sugar, baking powder, etc., has been used, a note should be made of this fact. To her list of supplies that have become exhausted since her preceding marketing day should be added the fresh fruits, vegetables, and other perishable foods needed for the next day or preferably for the next two days if they can be kept.
5. It is only with proper preparation that the housewife may expect her marketing trips to be successful. If she starts to market with merely two or three items in mind and then tries to think of what she needs as she orders, not only does she waste the grocer's time, but her marketing trip will be a failure. After she arrives home, she will find that there are other things she should have purchased, and the grocer will be forced to make an extra delivery to bring them to her. This is more than she has a right to expect, for the grocer should not be obliged to pay for her lack of planning.
6. To purchase economically, it is advisable, when possible, to buy at a cash grocery and to pay cash for what is bought. When this is done, one is not helping to pay the grocer for accounts he is unable to collect. It is a fortunate grocer who is able to collect 80 per cent. of his bills from his patrons when he conducts his business on the credit plan. However, if it is desired to deal with a credit grocer, all bills should be paid at least once a month. No customer has a right to expect the grocer to wait longer than 30 days for his money.
In many of the cities and large towns, some credit grocers have adopted what is called the "cash-and-carry plan." All customers, whether they buy for cash or on credit, must pay the same price for groceries, but those who wish their goods delivered must pay additional for delivery and those who buy on credit must pay a certain percentage additional on each purchase for bookkeeping. It will readily be seen that such a plan gives the cash customers, especially if they carry their purchases, a decided advantage over credit customers. Also, the grocer is better able to sell his wares at a lower price than the credit grocer who makes free deliveries and no charge for bookkeeping.