Russell W. Belk is an American business academic, currently a Distinguished Research Professor and the Kraft Foods Canada Chair in Marketing at Schulich School of Business, York University. Professor Belk is a leading authority on consumption, consumer culture, consumer behaviour, materialism, collecting, gift-giving, sharing and the digital self. In 2017, he was elected to the Royal Order of Canada, one of the highest honours that can be bestowed on researchers in Canada.