Fig. 167.
The cover may be bound with the rest of the sheets, or pasted to them after the sheets have been stitched.
Few amateurs bother with
Advertisements, probably because it is hard to find merchants who have confidence in results from magazines with small circulations; but with cheap rates you should be able to secure enough ads. to more than defray the expenses of publishing a paper.
Before soliciting these, cut a sheet of paper the size of a page and divide it into small spaces with a pencil and ruler, making what is known as
The Advertisers' Dummy.—Show this to your prospective advertisers and let them pick out the space they wish, charging so much per inch, the rate varying according to the position the ad. will occupy.
With at least four regular issues a year, and not less than fifty per cent of the circulation paid subscriptions, you will be able to enter your paper in the post-office of your city as