The Funny Side of Physic / Or, The Mysteries of Medicine, Presenting the Humorous and Serious Sides of Medical Practice. An Exposé of Medical Humbugs, Quacks, and Charlatans in All Ages and All Countries.

by Addison Darre Crabtre

PATENT MEDICINES

“Expunge the whole.”—Pope.
“These are terrible alarms to persons grown fat and wealthy.”—South.

PATENT MEDICINES.—HOW STARTED.—HOW MADE.—THE WAY IMMENSE FORTUNES ARE REALIZED.—SPALDING’S GLUE.—SOURED SWILL.—SARSAPARILLA HUMBUGS.—S. P. TOWNSEND.—“A DOWN EAST FARMER’S STORY.”—“WILD CHERRY” EXPOSITIONS.—“CAPTAIN WRAGGE’S PILL” A FAIR SAMPLE OF THE WHOLE.—HOW PILL SALES ARE STARTED.—A SLIP OF THE PEN.—“GRIPE PILLS.”—SHAKSPEARE IMPROVED.—H. W. B. “FRUIT SYRUP.”—HAIR TONICS.—A BALD BACHELOR’S EXPERIENCE.—A LUDICROUS STORY.—A WOLF IN SHEEP’S CLOTHING.

In the former chapters are shown some of the causes which led to the present immense demand for proprietary nostrums, or patent medicines. The conflicting “isms” and “opathies” of the medical fraternity, their quarrels and depreciations of one and another, their expositions of each other’s weaknesses, frauds, and duplicities, disgusted the common people, who finally resorted to the irregulars, to astrologers, and humbugs of various pretensions, and to the few advertised nostrums of those earlier periods.

“While there is life there is hope,v and invalids would, and still continue to seize upon almost any promised relief from present pain and anticipated death. Speculative and unprincipled men have seldom been wanting, at any period, to profit by this misfortune of their fellow-creatures, and to play upon the credulity of the afflicted, by offering various compounds warranted to restore them to perfect health. At first such medicines were introduced by the owner going about personally and introducing them; subsequently, by employing equally unprincipled parties, of either sex, to go in advance, and tell of the wonderful cures that this particular nostrum had wrought upon them. And to listen to these lauders, one would be led to suppose that they had been afflicted with all the ills nameable, adapting themselves to the parties addressed,—yesterday, the gout; to-day, consumption, etc.,—regardless of truth or circumstance. The physician created the apothecary. The two opened the way for the less principled patent medicine vender.

“Are not physicians and apothecaries sometimes owners of patent medicines?” is the inquiry raised. Yes, certainly; but the true physician, or honorable apothecary, is then sunk in the nostrum manufacturer. Next we have the mountebanks. These were attendant upon fairs and in the marketplaces, who, mounted upon a bench,—hence the name,—cried the marvellous virtues of the medicine, and, by the assistance of a decoy in the crowd, often drove a lucrative business.

Finally, upon the general introduction of printing, physician, apothecary, mountebank, speculator, all seized upon the “power of the press,” to more extensively introduce their “wonderful discoveries.”

When you notice the name—and, O, ye gods, such names as are patched up to attract your attention!—to a new medicine, systematically and extensively advertised in every paper you chance to pick up, you wonder how any profit can accrue to the manufacturer of the compound after paying such enormous prices as column upon column in a thousand newspapers must necessarily cost. “If the articles cost anything at the outset,” you go on to philosophize, “how can the manufacturers or proprietors make enough profit to pay for this colossal advertising?” The solution of the problem is embodied in your inquiry. They cost nothing, or as near to nothing as possible for worthless trash to cost. This is the secret of the fortunes made in advertised medicines.

When we know the complete worthlessness of the majority of the articles that are placed before the public,—yea, their more than worthlessness, for they are, many of them, highly injurious to the user,—the fact of their enormous consumption is truly astonishing. The drug-swallowing public has grown lean and poor in proportion as the manufacturers and venders of these villanous compounds have grown fat and wealthy.

Said the proprietor of “Coe’s Cough Balsam” and “Dyspepsia Cure” to the author, “If you have got a good medicine, one of value, don’t put it before the public. I can advertise dish water, and sell it, just as well as an article of merit. It is all in the advertising.” As the above preparations were advertised on every board fence, and in every newspaper in New England at least, did his assertion imply that those articles were mere “dish water”?