Dr. Conwell makes his sermons human because he touches life, the life of the past, the life of the present, the lives of those in his audience. He makes them interesting by his word pictures. He holds attention by the dramatic interest he infuses into the theme. He has been called the "Story-telling Preacher" because his sermons are so full of anecdote and illustrations. But every story not only points a moral, but is full of the interest that fastens it on the hearer's mind. Children in their teens enjoy his sermons, so vivid are they, so full of human, every day interest. Yet all this is but the framework on which is reared some helpful, inspiring Biblical truth which is the crown, the climax, and which because of its careful upbuilding by story and homely illustration is fixed on the hearer's mind and heart in a way never to be forgotten. It is held there by the simple things of life he sees about him every day, and which, every time he sees them, recall the truth he has heard preached. Dr. Thomas May Pierce, speaking of Dr. Conwell's method of preaching, says:
"Spurgeon sought the masses and found them by preaching the gospel with homely illustrations; Russell H. Conwell comes to Philadelphia, he seeks out the masses, he finds them with his plain presentation of the old, old story."
Occasionally he paints word pictures that hold the audience enthralled, or when some great wrong stirs him, rises to heights of impassioned oratory that bring his audience to tears. He never writes out his sermons. Indeed, often he has no time to give them any preparation whatever. Sometimes he does not choose his text until he comes on the platform. Nobody regrets more than Dr. Conwell this lack of preparation, but so many duties press, every minute has so many burdens of work, that it is impossible at times to crowd in a thought for the sermon. It is left for the inspiration of the moment. "I preach poor sermons that other men may preach good ones," he remarked once, meaning that so much of his time was taken up with church work and lecturing that he has little to give his sermons, and almost all of the fees from his lectures are devoted to the education of men for the ministry.
His one purpose in his sermons is to bring Christ into the lives of his people, to bring them some message from the word of God that will do them good, make them better, lift them up spiritually to a higher plane. His people know he comes to them with this strong desire in his heart and they attend the services feeling confident that even though he is poorly prepared, they will nevertheless get practical and spiritual help for the week.
When he knows that some one member is struggling with a special problem either in business, in the home circle, in his spiritual life, he endeavors to weave into his sermon something that will help him, knowing that no heart is alone in its sorrow, that the burden one bears, others carry, and what will reach one will carry a message or cheer to many.
"During the building of The Temple," says Smith in his interesting life of Dr. Conwell, "a devoted member, who was in the bookbinding business, walked to his office every morning and put his car-fare into the building fund. Dr. Conwell made note of the sacrifice, and asked himself the question, 'How can I help that man to be more prosperous?' He kept him in mind, and while on a lecturing trip he visited a town where improved machines for bookbinding were employed. He called at the establishment and found out all he could about the new machines. The next Sunday morning, he used the new bookbinder as an illustration of some Scriptural truth. The result was, the church member secured the machines of which his pastor had spoken, and increased his income many-fold. The largest sum of money given to the building of the new Temple was given by that same bookbinder.
"A certain lady made soap for a fair held in the Lower Temple. Dr. Conwell advised her to go into the soap-making business. She hesitated to take his advice. He visited a well known soap factory, and in one of his sermons described the most improved methods of soap-making as an illustration of some improved method of Christian work. Hearing the illustration used from the pulpit, the lady in question acted on the pastor's previous advice, and started her nephew in the soap business, in which he has prospered.
"A certain blacksmith in Philadelphia who was a member of Grace Church, but who lived in another part of the city, was advised by Dr. Conwell to start a mission in his neighborhood. The mechanic pleaded ignorance and his inability to acquire sufficient education to enable him to do any kind of Christian work. On Sunday morning Dr. Conwell wove into his sermon an historical sketch of Elihu Burritt, that poor boy with meagre school advantages, who bound out to a blacksmith, at the age of sixteen, and compelled to associate with the ignorant, yet learned thirty-three languages, became a scholar and an orator of fame. The hesitating blacksmith, encouraged by the example of Elihu Burritt, took courage and went to work. He founded the mission which soon grew into the Tioga Baptist Church."
In addition to helping his own church members, this method of preaching had other results. Smith gives the following instance:
"A few years ago the pastor of a small country church in Massachusetts resolved to try Dr. Conwell's method of imparting useful information through his illustrations, and teaching the people what they needed to know. Acting on Dr. Conwell's advice, he studied agricultural chemistry, dairy farming, and household economy. He did not become a sensationalist and advertise to preach on these subjects, but he brought in many helpful illustrations which the people recognized as valuable, and soon the meeting-house was filled with eager listeners. After careful study the minister became convinced that the farmers on those old worn-out farms in Western Massachusetts should go into the dairy business, and feed their cows on ensilage through the long New England winter. One bright morning he preached a sermon on 'Leaven,' and incidentally used a silo as an illustration. The preacher did not sacrifice his sermon to his illustration, but taught a great truth and set the farmers to thinking along a new line. As a result of that sermon one poor farmer built a silo and filled it with green corn in the autumn; his cows relished the new food and repaid him splendidly with milk. That farmer Is the richest man In the country to-day. This is only one of a great many ways in which that practical preacher helped his poor, struggling parishioners by using the Conwell method. What was the spiritual result of such preaching among the country people? He had a great, wide, and deep revival of religion, the first the church had enjoyed for twenty-five years."