Mark Twain's first book, 'The Celebrated Jumping Frog of Calaveyas County, and Other Sketches', was scheduled for May 1st, and did, in fact, appear on that date; but to the author it was no longer an important event. Jim Smiley's frog as standard-bearer of his literary procession was not an interesting object, so far as he was concerned—not with that vast, empty hall in the background and the insane undertaking of trying to fill it. The San Francisco venture had been as nothing compared with this. Fuller was working night and day with abounding joy, while the subject of his labor felt as if he were on the brink of a fearful precipice, preparing to try a pair of wings without first learning to fly. At one instant he was cold with fright, the next glowing with an infection of Fuller's faith. He devised a hundred schemes for the sale of seats. Once he came rushing to Fuller, saying:
“Send a lot of tickets down to the Chickering Piano Company. I have promised to put on my programme, 'The piano used at this entertainment is manufactured by Chickering.”'
“But you don't want a piano, Mark,” said Fuller, “do you?”
“No, of course not; but they will distribute the tickets for the sake of the advertisement, whether we have the piano or not.”
Fuller got out a lot of handbills and hung bunches of them in the stages, omnibuses, and horse-cars. Clemens at first haunted these vehicles to see if anybody noticed the bills. The little dangling bunches seemed untouched. Finally two men came in; one of them pulled off a bill and glanced at it. His friend asked:
“Who's Mark Twain?”
“God knows; I don't!”
The lecturer could not ride any more. He was desperate.
“Fuller,” he groaned, “there isn't a sign—a ripple of interest.”
Fuller assured him that everything was working all right “working underneath,” Fuller said—but the lecturer was hopeless. He reported his impressions to the folks at home: