Fourth. Deliver the honey in small lots, so that it will be sure to be kept in inviting form, and, if possible, attend to the delivery yourself, that you may know that all is done "decently and in order."
Fifth. Instruct your grocers that they may make the honey show to the best effect, and thus captivate the purchaser through the sight alone.
Sixth. Call local conventions, that all in the community may know and practice the best methods, so that the markets may not be demoralized by poor, unsalable honey.
Of course, the method of preparation will depend largely, and vary greatly, upon the style of honey to be sold, so we will consider these kinds separately.
EXTRACTED HONEY.
As before intimated, extracted honey has all the flavor, and is in every way equal, if not superior—comb itself is innutritious, and very indigestible—to comb-honey. When people once know its excellence—know that it is not "strained"—let us, as apiarists, strive in every way to kill that word—then the demand for this article will be vastly increased, to the advantage both of the consumer and the apiarist.
Explain to each grocer what we mean by the word extracted, and ask him to spread wide the name and character of the honey. Leave cups of the honey with the editors and men of influence, and get them to discuss its origin and merits. I speak from experience, when I say that in these ways the reputation and demand for extracted honey can be increased to a surprising degree, and with astonishing rapidity.
HOW TO TEMPT THE CONSUMER.
First. Have it chiefly in small cups—jelly cups are best. Many persons will pay twenty-five cents for an article, when if it cost fifty cents they would not think of purchasing.
Second. Only put it in such vessels as jelly cups or glass fruit jars, etc., that will be useful in every household when the honey is gone, that the buyer may feel that the vessel is clear gain.