————
When Mr. Smith receives this letter about the first thing he does is to show it to his family doctor and, no matter how much the latter was opposed to the “new-fangled” treatment at first, his chest swells with pride at the flattering reference to his ability. He says:
“Yes, Mr. Smith, you may send my name and address to Dr. Wilkinson and when I hear from him I will write him fully about your case. He is right in saying that only a professional man can give the required information properly.”
And off marches Mr. Family Physician, head erect, and with the pompous air of a drum major. Is he not about to be consulted by the famous Dr. Wilkinson, a man known throughout the land for his wonderful successes?
When the specialist receives the local doctor’s name and address from Mr. Smith, he writes the doctor somewhat after this style:
G. H. WILKINSON, M.D.
SPECIALIST IN CHRONIC DISEASES
—— Michigan Avenue
Chicago, August 21, 1910.
Thomas H. Jennings, M.D., Godfrey’s Corners, Ia.