"THE ART OF THE PHOTOPLAY" is a condensed textbook of the technical knowledge necessary for the preparation and sale of motion picture scenarios. More than 35,000 photoplays are produced annually in the United States. The work of staff-writers is insufficient. Free-lance writers have greater opportunities than ever before, for the producing companies can not secure enough good comedies and dramas for their needs. The first edition of this book met with unusual success. Its author, now the Director General of Productions for the Beaux Arts Film Corporation, is the highest paid scenario writer in the world, as well as being a successful producing manager. Among his successes were the scenarios for the spectacular productions: "Robin Hood," "The Squaw Man," "The Banker's Daughter," "The Fire King," "Checkers," "The Curse of Cocaine" and "The Kentucky Derby."
WHAT THOSE WHO KNOW HAVE SAID:
"In my opinion, based upon six years' experience producing motion pictures, Mr. Eustace Hale Ball is the most capable scenario writer in the business to-day."
| (Signed) W. F. Haddock, Producing Director with Edison, Eclair, All Star, and now President, Mirror Film Corporation. |
"Mr. Ball has thoroughly grasped present day and future possibilities of the Moving Picture business with relation to the opportunities for real good work by scenario writers."
| (Signed) P. Kimberley, Managing Director, Imperial Film Company, Ltd., London, England. |
"To those who wish to earn some of the money which the moving picture folk disburse, Eustace Hale Ball proffers expert and valuable advice."
| New York Times Review of Books. |
"Ball's Art of the Photoplay puts into concrete form, with expert simplicity, the secrets of writing photoplays which appeal to the millions of Americans who attend the theatres and the producers can not buy enough of such plays to satisfy the exhibitors."