Like its two predecessors, the title-page of 1476 was a mere anticipation, and was not imitated. The systematic development of the title-page begins in the early part of the next decade, when the custom
of printing the short title of the book on a first page, otherwise left blank, came slowly into use.[4] The two earliest appearances of these label title-pages in England are (1) in 'A passing gode lityll boke necessarye & behouefull agenst the Pestilens,' by 'Canutus, Bishop of Aarhus,' printed by Machlinia, probably towards the close of his career [1486-90?]; and (2) in one of the earliest works printed by Wynkyn de Worde, Caxton's foreman, after his master's death. Here, in the centre of the first page, we find a three-line paragraph reading:
The prouffytable boke for mañes soule And right comfortable to the body and specially in aduersitee & tribulation, which boke is called The Chastysynge of goddes Chyldern.
Other countries were earlier than England both in the adoption of the label title-page and in filling the blank space beneath the title with some attempt at ornament. In France the ornament usually took the form of a printer's mark, more rarely of an illustration; in Italy and Germany usually of an illustration, more rarely of a printer's mark. Until the first quarter of the sixteenth century was drawing to a close the colophon still held its place at the end of the book as the chief source of information as to the printer's name and place and date of publication. The author's name, also, was often
reserved for the colophon, or hidden away in a preface or dedicatory letter. Title-pages completed according to the fashion which, until the antiquarian revival by William Morris of the old label form, has ever since held sway, do not become common till about 1520.
Perhaps the chief reason why the convenient custom of the title-page spread so slowly was that soon after 1470 the Augsburg printers began to imitate in woodcuts the elaborate borders with which the illuminators had been accustomed to decorate the first page of the text of a manuscript or early printed book. When they first appear these woodcut borders grow out of the initial letter with which the text begin, and extend only over part of the upper and inner margins. In other instances, however, they completely surround the first page of text, and this is nearly always the case with the very beautiful borders which are found, towards the close of the century, in many books printed in Italy. In these they are mostly preceded by a 'label' title-page. The use of borders to surround every page of text was practically confined[5] to books of devotion, notably the Books of Hours, whose wonderful career began in 1487 and lasted for upwards of half a century. Head-pieces are found in a few books, chiefly Greek, printed at Venice towards the close of the fifteenth century. In the absence of
any previous investigations on the subject, it is dangerous to attempt to say where tail-pieces first occur, but their birthplace was probably France.
Pagination and head-lines are said to have been first used by Arnold ther Hoernen at Cologne in 1470 and 1471; printed signatures by John Koelhoff at the same city in 1472. The date of Koelhoff's book, an edition of Nider's Expositio Decalogi, has been needlessly held to be a misprint, though it is a curious coincidence that we find signatures stamped by hand in one edition of Franciscus de Platea's De restitutionibus, Venice, 1473, and printed close to the text in the normal way in another edition issued at Cologne the following year. None of these small matters have any direct bearing on the decoration of books, but they are of interest to us as pointing to the printer's gradual emancipation from his long dependence on the help of the scribe. It is perhaps worth while, for the same reason, to take as a landmark Günther Zainer's 1473 edition of the De regimine principum of Aegidius Columna. This book is possessed of printed head-lines, chapter headings, paragraph marks, and large and small initial letters. From first page to last it is untouched by the hand of the rubricator, and shows that Zainer at any rate had won his independence within five years of setting up his press. Curiously enough, to this particular specimen of his work he did not give his name, though it is duly dated.
[3] A leaf of the Rechtstreit is in the Taylorian Institute at Oxford.
[4] It may be noted that in a few books, alike in Germany, Italy, and France, issued about 1490, a label title is printed on the back of the last leaf, either instead of, or in addition to, that on the recto of the first.