It soon was cheap enough. Rev. Increase Mather, the Puritan parson, wrote, in 1686: “It is an unhappy thing that in later years a Kind of Drink called Rum has been common among us. They that are poor and wicked, too, can for a penny make themselves drunk.” From old account-books, bills of lading, grocers’ bills, family expenses, etc., we have the price of rum at various dates, and find that his assertion was true.
Old Rum Bottles.
In 1673 Barbadoes rum was worth 6s. a gallon. In 1687 its price had vastly fallen, and New England rum sold for 1s. 6d. a gallon. In 1692 2s. a gallon was the regular price. In 1711 the price was 3s. 3d. In 1757, as currency grew valueless, it was 21s. a gallon. In 1783 only a little over a shilling; then it was but 8d. a quart. During this time the average cost of molasses in the West Indies was 12d. a gallon; so, though the distillery plant for its production was costly, it can be seen that the profits were great.
Burke said about 1750: “The quantity of spirits which they distill in Boston from the molasses which they import is as surprising as the cheapness at which they sell it, which is under two shillings a gallon; but they are more famous for the quantity and cheapness than for the excellency of their rum.” An English traveller named Bennet wrote at the same date of Boston society: “Madeira wine and rum punch are the liquors they drink in common.” Baron Riedésel, who commanded the foreign troops in America during the Revolution, wrote of the New England inhabitants: “Most of the males have a strong passion for strong drink, especially rum.” While President John Adams said caustically: “If the ancients drank wine as our people drink rum and cider, it is no wonder we hear of so many possessed with devils;” yet he himself, to the end of his life, always began the day with a tankard of hard cider before breakfast.
The Dutch were too constant beer drinkers to become with speed great rum consumers, and they were too great lovers of gin and schnapps. But they deprecated the sharp and intolerant prohibition of the sale of rum to the Indians, saying: “To prohibit all strong liquor to them seems very hard and very Turkish. Rum doth as little hurt as the Frenchman’s Brandie, and in the whole is much more wholesome.” The English were fiercely abhorrent of intemperance among the Indians, and court records abound in laws restraining the sale of rum to the “bloudy salvages,” of prosecutions and fines of white traders who violated these laws, and of constant and fierce punishment of the thirsty red men, who simply tried to gratify an appetite instilled in them by the English.
William Penn wrote to the Earl of Sutherland in 1683: “Ye Dutch, Sweed, and English have by Brandy and Specially Rum, almost Debaucht ye Indians all. When Drunk ye most Wretched of Spectacles. They had been very Tractable but Rum is so dear to them.”
Rum formed the strong intoxicant of all popular tavern drinks; many are still mixed to-day. Toddy, sling, grog, are old-time concoctions.
A writer for the first Galaxy thus parodied the poem, I knew by the smoke that so gracefully curled:—
“I knew by the pole that’s so gracefully crown’d
Beyond the old church, that a tavern was near,
And I said if there’s black-strap on earth to be found,
A man who had credit might hope for it here.”