Not that I can name them. I am only sure, really sure, of a Ford. But I admire them with a great pride in my human kind. They sit so majestically in their palaces on Van Ness, great limousines, powerful roadsters, luxurious touring cars, waiting there on display and containing in themselves all the skill, energy, artifice, and beauty of line, color and trim that the machine age can produce.
And the buildings on Van Ness strike a new and independent note in architecture. All that the ages have contributed of arches, columns, coloring and lighting are utilized and made into palaces of great dignity and beauty. There is something about the arched and windowed walls and the spacious, open look of the buildings that is entirely distinctive and Van Ness. It is not Mission, Grecian or Colonial, but it is all of them. It is as new and distinctive as the service stations that have sprung out of the automobile needs. If we dared we would call it entirely American.
And the printing that high lights each building is an achievement in modern art. Who but Americans would dream of using printing instead of gargoyles or classic medallions as ornamentation. Some of it is very beautiful and almost none is ugly. The use of the word “Paige,” the printing of “Buick,” the “H” of Hupmobile, the Mercury “A” of Arnold are to me very beautiful.
Van Ness avenue. It is exactly like its name. A long wide sweep for the regal motor car, the most wonderful and proudest automobile row in the world. The ghosts of the old, aristocratic and residential before-the-fire Van Ness have seen to it that even commercialized it shall still be—Van Ness.
The Blind Men and the Elephant
You live in San Francisco and I live in San Francisco, and so does the man who owns the peanut wagon on the corner, and none of us live in the same San Francisco—funny. We’re like the blind men who each gave a different version of the elephant.
To some, San Francisco is always eight o’clock in the morning or six o’clock at night, swinging on the straps homeward, swallow their dinners and to a show in the evening. Such people never have wandered through Golden Gate Park of an afternoon or sunned themselves on the benches of Union Square. They have never seen San Francisco by week-day sunlight.
Then there are home women and leisure women to whom San Francisco is always afternoon, down-town in the shopping district with ladies in pretty clothes passing each other on the street or in and out of the sweet-scented stores.
To some, San Francisco is always night. A taxi-driver who used to be a newsboy down on the old Barbary Coast. He has never seen anything but the night life of the city. Not bad, but night provincial—a sort of male version of Trilby.