An acquaintance of my landlady, to whom I had showed my printery, sent for me to tell me that Herr Eder, an art dealer, wished to give up his business because of illness and was willing to sell reasonably. This friend enlarged on the luck it would be to obtain this well-situated shop, which earned several thousand gulden by printing birthday and New Year's cards alone, at the very easy terms which Herr Eder had suggested provisionally. He desired me to see him at once, under the pledge of secrecy, which pledge Herr von Hartl was to give also, as Herr Eder did not wish to injure his credit by offering his establishment openly for sale.
Herr Eder did, indeed, offer most favorable terms, according to my opinion. He showed me that on the average the net profit of his business had been ten thousand gulden annually during the last ten years. (At that time the gulden notes stood at par.) Furthermore he estimated the value of all his printed stock only at the cost of manufacture, and the great stock of copper plates, many newly etched, at merely their value as copper. The large stock of different papers, with the many writing and drawing materials, were estimated at cost value, also. For his trading rights, and for his excellent rental contract which had many years to run, he did not ask anything. The sum that he asked for everything was forty thousand gulden, of which only ten thousand gulden were to be paid at once, the rest being paid in annual installments during the following ten years.
If Herr von Hartl had accepted this, there would have been four thousand gulden net profit a year in it. And by combining with it the advantages of the new process, the profit was certain to be greater. To begin a new publishing house without mercantile knowledge, without knowing what the public wanted, would be far more difficult than to continue one that already was in operation, especially so as Herr Eder had offered to remain for a year as associate to teach me the business.
I cannot yet understand why Herr von Hartl discarded this proposition. Perhaps he feared that he would be overreached in some way. He might have been more receptive had he been able to foresee that his new establishment would cost him a sum of twenty thousand gulden within a very few years without advancing toward being even the ghost of a business. Perhaps I did not possess the gift of convincing others. At any rate, both projects failed to meet with approval. That Herr von Hartl could be convinced, however, even to his plain injury, I will prove later. For lithography the failure of this plan was a great loss, because it would have given me opportunity to get into the art line ten years earlier than I did, and make useful application of my inventions.
The family Gleissner now arrived in Vienna and brought one of my former apprentices, Mathias Grünewald. Meantime some presses had been completed, and we could begin to print. Gleissner's symphonies recently had been much praised in a musical paper of Leipsic, and he proposed to us to begin with a few of his works. Of course it would have been wiser to begin with a good work by a famous man, whose name was sufficiently popular in Vienna. I did visit Herr Doctor Haydn, but received the reply that he could not compose any more and would only review old works thenceforth.
Immediately at the commencement a stock of stones was needed. As we could foresee that we should need some thousands of stones in the course of time, Herr von Hartl decided to make a trip with me, by way of Munich and Augsburg, to the quarries of Solenhofen that we might inform ourselves on the spot about the best way to get stones.
A further inducement to make this journey was that he wished to examine the estate of Niedau, which had been described as being very favorably situated for the erection of manufactories. Herr von Hartl already had a large spinnery in operation. This, and perhaps the printery, he planned to establish in Niedau, because there both workers and property were cheaper. He intended to leave only the business offices in Vienna.
The establishment of this spinnery had so important an effect on my fate as well as on the future of lithography that I must describe it here. When I arrived in Vienna, Count von Saurau had just gone to Petersburg as Austrian Ambassador. Being a patron of home industries, he had advanced ten thousand gulden some time before to an expert spinner named Mistelbauer, to erect looms for manufacturing fine English and French stuffs in Austria, a work for which Mistelbauer was perfectly qualified. When the Count departed, Herr von Hartl took charge of several of his interests, among them the Mistelbauer spinnery. Thus at the next Vienna Messe (market-fair), Mistelbauer visited Herr von Hartl to make an accounting. The goods that Mistelbauer had brought convinced Herr von Hartl of his skill and technical capacity. The details of his processes, and his ingenuity in operating so many looms with so little capital, indicated to Herr von Hartl that increased capital would bring enormously increased results. As the spinnery company had as good as decided that a good part of their own products should be further worked by themselves, Herr von Hartl considered it a lucky circumstance to meet a particularly good weaver and also a cotton-printer, who alleged that he could print the home-made cottons exactly as well as the English printers and possibly at smaller cost.
He wrote to Count von Saurau that he was willing to assist Mistelbauer with more money. Count Saurau agreed, and Herr von Hartl advanced money to Mistelbauer till it reached a sum of forty thousand gulden. He appeared only as a creditor, however, and held a mortgage on the entire spinnery, with all its present and future stock, in order to be covered should the operations fail.
Now Mistelbauer was a man who had little or no mercantile talent. He did not understand book-keeping, and though he had managed the original small establishment pretty well, he was not equal to the bigger one. A factor should have been appointed to manage the commercial end and the accounts. Another trouble was that Herr von Hartl, in order to satisfy himself, continually demanded new sample work from him, which, on the other hand, pleased Mistelbauer, as it enabled him to show his skill.