His influence lay over the narrow street of tall buildings, urging men onwards and upwards with the gospel of great endeavour. Some men, as their pagan ancestors worshipped the Sun as the God of Light, placed him on a pedestal in their hearts, and bowed down to him as the God of Success, for the energy of his spirit was everywhere. If you searched behind the ponderous double octuple machines, rattling and thudding, and driving the work of their world forward, you would have found it there—the motive power of the whole. It lurked in the tap-tap of the telegraph transmitter, in the quick click of the type in the slots of the linotype machines as the aproned operators touched the keyboard; it was in the heart of the reporter groping through the day for facts, and writing them with the shadow of Ferrol falling across the paper. The clerks in the counting-house, the advertising men, the grimy printers' boys in the basement, the type-setters and the block-makers on the top floors near the skylights, messengers, typists—they were all bricks in the edifice which was built up for the men who wrote the paper—the edifice of which Ferrol was the keystone.
His enemies distorted the vision of him; they saw him, an inhuman, incredible monster, with neither soul nor heart, grimly eager for one end—the making of money. They wrote of him as an evil thing, brooding over sensationalism.... One must see him as Tommy Pride and all those who worked for him on The Day saw him, eager, keen, and large-hearted, a wonderful blend of sentiment and business, torn, sometimes, between expediency and the hidden desires of his heart. One must see him reckless and, since he was only human, making mistakes, creating, destroying, living only for what the day brought forth....
The spirit of Fleet Street, itself.
Like a silver thread woven into the texture of his character, in which good and evil were patterned as they are in most men, a streak of the sentimental was there, shining untarnished, a survival of his days of young romance. Very few people knew of this trait; Ferrol hugged it to himself secretly, as though it were a weakness of which he was ashamed. It came upon him at odd, unexpected moments when he was hemmed in by the gross materialism of every day, this passionate, sudden yearning for poetry and ideals. He would try to lift the latch of the door that had locked the world of beauty and art from him. Swift desires would seize him to be carried away in his motor-car, as if it were a magic carpet, to some Arcadia of dreaming shadows, with the sunlight splashing through the green roofs of the forests.
The sentimental in him would, at such times, find expression in many ways. He made extravagant gifts to people; he would take a sudden interest in the career of one man, and bring all that man's longings to realization by lifting him up and making his name. How glorious that power was to Ferrol! The power of singling men out, finding the spark of genius that he could raise to a steady flame, fanning it with opportunity; he could make a man suddenly rich with a stroke of his pen; pack him off to Arabia or South America and bid him write his best. Sometimes they failed, because it was not in them to succeed, and Ferrol was as merciless to failures as he was generous to those who won through.
The men he made!...
Sometimes, when the waves of sentiment swept over him, he would try and materialize his ideals for a time. He would commission a great poet to contribute to The Day; he would open his columns to the cult of the beautiful, and then a grisly murder or a railway disaster would happen, crushing Ferrol's sentiment. Away with the ideal, for, after all, the world does not want it! Three columns of the murder or the railway disaster, with photographs, leaders, special articles, all turning round the news itself. That was how it was done.