Artistic Merits of Face Brick
Artistically considered, face brick excel all other materials. Even a well-burned, selected common brick, with proper bond treatment and mortar color, may be made attractive, but the endless variety of color tones and textures found in face brick give to the artistic sense of the builder an unlimited choice. This variety is such that the most diverse tastes may be met in uniform shades or, preferably, in blended tones of the most delicate and charming effects. No other building material can approach face brick in the possibility of color schemes for the wall surface, either within or without—and the colors last, for they are an integral part of the enduring brick.
Glimpse of an Attractive Chicago Face Brick Cottage
Face Brick Residence, Chicago. L. J. Batchelder, Architect
Effect of Bond and Mortar Joint
But this is not all there is to be said on the artistic side by any means. The structural necessity of bonding the brick makes possible any number of beautiful bond and pattern effects, as illustrated on [pages 33-35]; and the kind of mortar joint, struck, cut flush, tooled, or raked ([Fig. 57]), properly toned with a color to harmonize with the brick, produces the most charming results which, in sunshine or shadow, give ever varying artistic effects.
In the beauty of brickwork, you have a great opportunity to arouse and hold the interest of your possible clients. On that basis alone you can make a strong appeal in offering your services.
Economic Merits