One of them, Mr. Henry Newton, went into the west of England, to the town of B——, and took a large house and shop there, which he opened as a music-seller’s and a pianoforte warehouse. Next door to the goodly and capacious premises which Mr. Henry Newton had taken, was a small, dwarfed, and not by any means pretty building. This had been not long before to let, but had found a tenant about a month or six weeks before Mr. Newton took the adjacent more pretentious structure. The small house was opened, in a humble way of business, by an old man and woman. The old folk sold lollipops, fruit, children’s books, &c. Newton complained to the agent of the low character of this business, and went so far as to negotiate with the small shopkeeper for the surrender of his tenancy in the premises; but the negotiation broke off, in consequence of the small shopkeeper demanding what Mr. Newton thought any thing but a small price for his interest in the hovel. Mr. Newton declared that he had an unconquerable objection, on principle, to being swindled or robbed in that way. Rather than submit to the small shopkeeper’s gross extortion, he said he would put up with the nuisance, although it would interfere with the respectable business he intended to carry on.
I ought to explain, that Mr. Newton did not appear in the town under the name of Newton. He set up there as “Keeling and Co., wholesale pianoforte manufacturers, dealers, and merchants.” His establishment was called the “Temple of the Muses,” and a very pretty affair it was.
Mr. Albert Newton remained in London. He started, under the title of “Cross and Co.,” as “general commission-agent, importer, and merchants,” near Tower Hill, and soon found himself engaged in rather extensive operations at home and abroad. He also served as a reference for his brother, Mr. Keeling.
Mr. Keeling had not opened his premises long when he slightly intimated his intention to insure the “Temple of the Muses.” Several of the local agents of insurance companies left at his premises circulars and prospectuses, inviting him thereby to insure his life or his chattels, or both. He had interviews with two or three of the agents about terms, and was critical in comparing the different rates of their offices, the dates of their foundation, the respectability of their management, and all such other things as a prudent insurer would like to be well informed about. The upshot or result was, that he effected an insurance through the local agent of one of the oldest London offices (the title of which need not for the present be mentioned), although it cost him a trifle more than was asked by the agent of a modern office, because he had no belief, he said, in “mushroom concerns.” The agent, who profited by it, considered this decision a token of Mr. Keeling’s sound practical judgment.
Several pianos arrived, some large parcels of music, and other goods, which were duly taken from the railway station to the “Temple of the Muses,” by the railway servants, whose fatigue was usually lightened by a trifling douceur from Messrs. Keeling and Co.
Messrs. Keeling’s men, an assistant and a porter, were brought by them from London. The principal had been heard to say that nobody but London men could understand his way of business; and that although he liked the people of B—— very well (especially the better classes), he could not put up with the trade assistants to be got in that town.
Shortly after the “Temple of the Muses” was opened, the proprietor was scandalised by a little stall having been put outside the next house or hovel, with ginger-beer and other trifling articles of refreshment upon it for sale, which, indeed, seemed to be displayed with a sort of vulgar ostentation by the proprietor, as Keeling said, as a sort of means to annoy him, until he gave a fancy price in order to get rid of the fellow. In this, however, the small shopkeeper was not successful. Although Mr. Keeling’s indignation and disgust were intense, he would not buy off the nuisance at the price demanded. He talked of going to law with the old man, and consulted the leading solicitor in the town about an action or an indictment; but was advised that the annoyance was insufficient to give him the remedy he sought.
No business seemed to be done by Keeling and Co. A few pieces of music were sold. A good many people called to see the pianos; but the prices asked for them somewhat alarmed the customers. Mr. Keeling occasionally got disgusted, and assured his visitors he could not sell such articles as he had to sell at the prices they were expected to be sold for, although he knew that common trashy things could be supplied at those figures.
One day there was a sale in London of the stock of a pianoforte manufacturer advertised in the daily papers. It announced an auction at some future day, unless the whole stock were previously disposed of by private contract, together with the lease and good-will of the manufacturer’s premises. Mr. Keeling received a telegram from Messrs. Cross, which ran thus: “See the Times. Advertisement, sale of Mr.——. Stock, good-will, &c.”
Mr. Keeling, after receiving this telegram, was very anxious to see the Times, which arrived in due course about mid-day. He sent to the railway station two or three times, and ultimately went up himself, to get an early copy of the paper. On his way there he met an acquaintance or two (one was my assistant, although he little dreamt it), whom he told there was a splendid opportunity, he thought, for buying a large stock, and perhaps getting a first-class Town business, to which his country trade of the “Temple of the Muses” might be added with advantage. He thought he might also be able to get a stock of pianos, of rather lower quality than he now had, which the people of B—— might appreciate at the price he could offer them. After he had procured the Times, and taken care to explain to a few people the precise cause of his journey to London, he only awaited the arrival of the next up-train, and away he went to Town by it. He expected to be down the next day, but found this impossible, as he explained in a telegram to his assistant or shopman, but said that he would positively return on the day following.