Respectfully yours,
[Signature: Wallace E. Lee]
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The letter is here rewritten, making it interesting from the first line to the last. It makes one feel that Royal Mixture is something unusually good
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Second, be sure you answer the inquiry—every point in it. You know how provoked you are when you ask a question and the correspondent in replying fails to answer. Be sure you answer all the questions of the inquiries you handle. Give letters a final reading, to be sure. It is often advisable to quote the inquirer's questions or to use side-heads so he will understand you refer to the questions he asked.
For example, suppose a real estate agent receives an inquiry about a farm. The inquiry can be clearly answered by adopting a style like this:
We are very glad to give you details about the Abbott farm in
Prescott County.
LOCATION.—This farm is on the macadam road between Frederick and Whittsville, three miles from Frederick. There is a flag station on the D. & L. railroad one and a quarter miles from the farm gate on the macadam road.
TRANSPORTATION FACILITIES.—There are six trains a day on the D. & L. road that will stop at the flag station mentioned. These trains give a four-hour service to Baltimore.
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