[Sidenote: Attention-getter; natural and effective. Explanation clear, and a desire is created through promise.]
Turn back in your mind for one minute to the best Turkish cigarette you ever smoked.
If you remember, it was not so much that the cigarette was fragrant, or that it had a particular flavor, or aroma, or mildness, that caused it to please you—it was the combination of all these qualities that made it so delicious.
This means that the perfection of that cigarette was in the blend, the combination of rare tobacco, each giving forth some one quality.
We have worked out a blend that produces a Tobacco Cigarette which satisfies our ideal at least.
We call the cigarette made of this brand PERESO. We make no secret of the kind of tobacco used—the exact proportion and how to treat the rare leaves is our secret.
To get a perfect aroma, we must take —— Tobacco: young sprigs of yellow so soft that the Turks call it "Golden Leaf."
We use —— leaves for their flavor; they have marvelous fragrance as well a delicate mildness.
[Sidenote: Giving conviction by details.]
To get each of these tidbits of Tobacco into perfect condition, so that their qualities will be at their prime when blended, is our profession. The PERESO cigarette is the result.