SIGN VERY PLAINLY _______ CENTS
NAME______________________________________
ADDRESS_________NUMBER, STREET, OR BOX, POST OFFICE, COUNTY, STATE
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DON'T FAIL TO FILL OUT THIS [words behind HAS HE (ANY) JOHNSON
drawing of DYES FOR WOOL?_____
MY DEALER'S NAME_________ envelope] HAS HE (ANY) JOHNSON
DYES FOR COTTON?____
ADDRESS__________________ HAS HE THE JOHNSON
DYE COLORS ORDERED
WRITE PLAINLY BELOW? _____
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JOHNSON DYES JOHNSON DYES
FOR WOOL FOR COTTON
_______LIGHT BLUE _______LIGHT BLUE _______DARK BLUE [Envelope: PUT _______DARK BLUE _______NAVY BLUE YOUR MONEY, COIN _______NAVY BLUE _______BROWN OR BILL IN HERE] _______BROWN _______SEAL BROWN _______SEAL BROWN _______GREEN _______GREEN _______DARK GREEN _______DARK GREEN _______PINK _______PINK _______SCARLET _______SCARLET _______CRIMSON _______CRIMSON _______CARDINAL RED _______CARDINAL RED _______TURKEY RED _______TURKEY RED _______GARNET _______GARNET _______BLACK _______BLACK _______PURPLE _______PURPLE _______YELLOW _______YELLOW _______ORANGE _______ORANGE _______GRAY _______GRAY
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A manila enclosure that contains a small envelope suitable for sending coins or bills. The directions not only cover all points on the order but give the company information for its follow-up
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SCHEME 15—THE MONEY ORDER READY FOR SIGNATURE
If you want him to send a money order, help him to get it by enclosing a money order application filled in except for his name.
Avoid the possibility of giving the order blank a legal appearance. Simply have the order say, "Send me ——" and as little more as is necessary. Show the prospect that there are no strings or jokers in your blank. Make it so simple that there is no possibility of misunderstanding its terms.
If the article is one that is sold in much th same way to every purchaser, it is best to print the entire order, leaving only the date line and the signature line blank. If the purchaser has to choose between two styles of the article or between two quantities, the order blank may be printed, so that the quantity not wanted may be crossed out.