Does your money "go 'round?" Or does it fail to stop all the gaps made by last week's or month's bills?
Last week—according to actual, certified reports on file in our office—A. B. C. men got their salary raised as a direct result of becoming more proficient from studying A. B. C. courses.
Don't you think it's time that salary raise was coming your way?
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The same product—a correspondence course—may use the line of appeal peculiarly appropriate to men—that of responsibility. Such a letter leads out:
If your expenses were doubled tomorrow could you meet them—without running heavily in debt?
If you had to have more money on which to live—to support those dependent upon you—could you make it?
You could if you had the training afforded by our course; it has doubled other men's salaries, it can do the same for you.
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Next to the appeal to ambition in strength is this appeal to responsibility. This is the burden of the arguments used by insurance companies, savings banks and various investment companies.