Few men would receive a letter like that without taking the time to read it, at least hurriedly, and if the rest of the argument is presented with equal force the message is almost sure to be carried home.
Another mail-order house sending out form letters under one-cent postage, inserts this sentence directly under the date line, to the right of the name and address:
"Leaving our letter unsealed for postal inspection is the best proof that our goods are exactly as represented."
* * * * *
The originality of the idea impresses one. There is no danger that the letter will be shunted into the waste basket without a reading.
There are times when it is necessary to disarm the resentment of the reader in the very first paragraph, as, for instance, when there has been a delay in replying to a letter. An opening that is all too common reads:
"I have been so extremely busy that your letter has not received my attention."
* * * * *
Or the writer may be undiplomatic enough to say:
"Pardon delay. I have been so much engaged with other matters that I have not found time to write you."