Another concern writes out on a piece of white paper the blue-penciled postscript: "I'll send you this three-tool garden kit free (express prepaid) if your order for the patent roller reaches me before the 5th." This is made into a zinc etching and printed in blue so perfectly that the postscript appears to have been applied with a blue pencil.
Still another postscript scheme is to write the form letter so that it just fills the first page, then to dictate and sign a paragraph for a second page—a most effective plan.
Then you must consider the enclosure that often goes with the letter. This frequently stamps it a circular. If you are offering a special discount or introductory sale price, for instance, it would be ridiculous to say in your letter, "This is a special price I am quoting to you," when the reader finds the same price printed on the circular. Print the regular price, and then blot out the figures with a rubber stamp and insert the special price with pen and ink, or with a stamp.
If you offer a special discount it is best to say so frankly:
"I am making this special discount to a selected list of a few of our old friends. And in order that you may be sure of this discount I am enclosing the discount card which will entitle you to the special prices."
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[Illustration: A series of letterheads that illustrate various uses of the product and so not only vary the appearance of successive letters but afford good advertising.]
[Illustration: For different departments, to handle different classes of correspondence or simply to vary their follow-up, varying letterheads are used.]
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The discount card should be filled-in with the name of the person written and stamped with a serial numbering machine. The date the special offer expires should also be stamped on the circular. In making a special offer to a "limited number of persons," the enclosure describing it and the return order blank should not be too elaborate or carefully prepared. It is more effective to make them inexpensive and give a careless appearance. Aim to carry the impression that with a hundred or so you could not afford to do it better.