Our “flynancial” expert hereby advises Fan Film that no matter how good a proposition may appear otherwise, there’s a touch of the foolish when you quote the press agent flub-dubbery of your own vice-president.
The Cortland Pictures Corporation, of Indianapolis, has an honest-to-goodness picture director for president and some fine local names on the board. They modestly hint that five thousand theaters are going to set aside one or two days a week to show their pictures—with net results at the end of the year of $1,497,500 in profits.
Wonder if someone has thought to tell the five thousand theaters what is expected of them?
“Guilty”
Score one for “FILM TRUTH!” A bull’s-eye zipped right to the center of the dot! A ten-strike down the middle of Swindler Alley!
Way, way back in its May issue—six months ago—“FILM TRUTH” turned its trusty spear in the direction of one George A. Strader who was victimizing would-be scenario writers on the strength of stationery which proclaimed him “Formerly with the Famous Players-Lasky Company,” and “a member of the National Association of the Motion Picture Industry.”
George found the high muck-a-mucks of the magazine field willing to carry his ads telling amateurs in glowing terms of the wonderful opportunities in photoplay writing, and of his own intimate inside opportunities to sell scenarios. After the sucker forwarded a story Strader would counter with a letter suggesting that a few expert touches were needed—price $10—and a sale would be certain. Of course a little typing would be charged for too, perhaps. But the “touch,” the $10 was the main thing necessary for the sale.