Having so steeped myself, as it were, in postal waters, I could not go out from them without a regret. I wonder whether I did anything to improve the style of writing in official reports! I strove to do so gallantly, never being contented with the language of my own reports unless it seemed to have been so written as to be pleasant to be read. I took extreme delight in writing them, not allowing myself to re-copy them, never having them re-copied by others, but sending them up with their original blots and erasures,—if blots and erasures there were. It is hardly manly, I think, that a man should search after a fine neatness at the expense of so much waste labour; or that he should not be able to exact from himself the necessity of writing words in the form in which they should be read. If a copy be required, let it be taken afterwards,—by hand or by machine, as may be. But the writer of a letter, if he wish his words to prevail with the reader, should send them out as written by himself, by his own hand, with his own marks, his own punctuation, correct or incorrect, with the evidence upon them that they have come out from his own mind.
And so the cord was cut, and I was a free man to run about the world where I would.
A little before the date of my resignation, Mr. James Virtue, the printer and publisher, had asked me to edit a new magazine for him, and had offered me a salary of £1000 a year for the work, over and above what might be due to me for my own contributions. I had known something of magazines, and did not believe that they were generally very lucrative. They were, I thought, useful to some publishers as bringing grist to the mill; but as Mr. Virtue's business was chiefly that of a printer, in which he was very successful, this consideration could hardly have had much weight with him. I very strongly advised him to abandon the project, pointing out to him that a large expenditure would be necessary to carry on the magazine in accordance with my views,—that I could not be concerned in it on any other understanding, and that the chances of an adequate return to him of his money were very small. He came down to Waltham, listened to my arguments with great patience, and then told me that if I would not do the work he would find some other editor.
Upon this I consented to undertake the duty. My terms as to salary were those which he had himself proposed. The special stipulations which I demanded were: firstly, that I should put whatever I pleased into the magazine, or keep whatever I pleased out of it, without interference; secondly, that I should from month to month give in to him a list of payments to be made to contributors, and that he should pay them, allowing me to fix the amounts; and thirdly, that the arrangement should remain in force at any rate for two years. To all this he made no objection; and during the time that he and I were thus bound together, he not only complied with these stipulations, but also with every suggestion respecting the magazine that I made to him. If the use of large capital, combined with wide liberality and absolute confidence on the part of the proprietor, and perpetual good humour, would have produced success, our magazine certainly would have succeeded.
In all such enterprises the name is the first great difficulty. There is the name which has a meaning and the name which has none,—of which two the name that has none is certainly the better, as it never belies itself. The Liberal may cease to be liberal, or The Fortnightly, alas! to come out once a fortnight. But The Cornhill and The Argosy are under any set of circumstances as well adapted to these names as under any other. Then there is the proprietary name, or possibly the editorial name, which is only amiss because the publication may change hands. Blackwood's has indeed always remained Blackwood's, and Fraser's, though it has been bought and sold, still does not sound amiss. Mr. Virtue, fearing the too attractive qualities of his own name, wished the magazine to be called Anthony Trollope's. But to this I objected eagerly. There were then about the town—still are about the town—two or three literary gentlemen, by whom to have had myself editored would have driven me an exile from my country. After much discussion, we settled on St. Paul's as the name for our bantling,—not as being in any way new, but as enabling it to fall easily into the ranks with many others. If we were to make ourselves in any way peculiar, it was not by our name that we were desirous of doing so.
I do not think that we did make ourselves in any way peculiar,—and yet there was a great struggle made. On the part of the proprietor, I may say that money was spent very freely. On my own part, I may declare that I omitted nothing which I thought might tend to success. I read all manuscripts sent to me, and endeavoured to judge impartially. I succeeded in obtaining the services of an excellent literary corps. During the three years and a half of my editorship I was assisted by Mr. Goschen, Captain Brackenbury, Edward Dicey, Percy Fitzgerald, H. A. Layard, Allingham, Leslie Stephen, Mrs. Lynn Linton, my brother, T. A. Trollope, and his wife, Charles Lever, E. Arnold, Austin Dobson, R. A. Proctor, Lady Pollock, G. H. Lewes, C. Mackay, Hardman (of the Times), George Macdonald, W. R. Greg, Mrs. Oliphant, Sir Charles Trevelyan, Leoni Levi, Dutton Cook,—and others, whose names would make the list too long. It might have been thought that with such aid the St. Paul's would have succeeded. I do not think that the failure—for it did fail—arose from bad editing. Perhaps too much editing might have been the fault. I was too anxious to be good, and did not enough think of what might be lucrative.
It did fail, for it never paid its way. It reached, if I remember right, a circulation of nearly 10,000—perhaps on one or two occasions may have gone beyond that. But the enterprise had been set on foot on a system too expensive to be made lucrative by anything short of a very large circulation. Literary merit will hardly set a magazine afloat, though when afloat it will sustain it. Time is wanted,—or the hubbub, and flurry, and excitement created by ubiquitous sesquipedalian advertisement. Merit and time together may be effective, but they must be backed by economy and patience.
I think, upon the whole, that publishers themselves have been the best editors of magazines, when they have been able to give time and intelligence to the work. Nothing certainly has ever been done better than Blackwood's. The Cornhill, too, after Thackeray had left it and before Leslie Stephen had taken it, seemed to be in quite efficient hands,—those hands being the hands of proprietor and publisher. The proprietor, at any rate, knows what he wants and what he can afford, and is not so frequently tempted to fall into that worst of literary quicksands, the publishing of matter not for the sake of the readers, but for that of the writer. I did not so sin very often, but often enough to feel that I was a coward. "My dear friend, my dear friend, this is trash!" It is so hard to speak thus,—but so necessary for an editor! We all remember the thorn in his pillow of which Thackeray complained. Occasionally I know that I did give way on behalf of some literary aspirant whose work did not represent itself to me as being good; and as often as I did so, I broke my trust to those who employed me. Now, I think that such editors as Thackeray and myself—if I may for the moment be allowed to couple men so unequal—will always be liable to commit such faults, but that the natures of publishers and proprietors will be less soft.
Nor do I know why the pages of a magazine should be considered to be open to any aspirant who thinks that he can write an article, or why the manager of a magazine should be doomed to read all that may be sent to him. The object of the proprietor is to produce a periodical that shall satisfy the public, which he may probably best do by securing the services of writers of acknowledged ability.
[Footnote 10: Since this was written I have made arrangements for doing as I have wished, and the first volume of the series will now very shortly be published.]
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