CHAPTER V.
THE DIVISION OF LABOUR.
There were two other chief matters to which it was now necessary that the Firm should attend; the first and primary being the stock of advertisements which should be issued; and the other, or secondary, being the stock of goods which should be obtained to answer the expectations raised by those advertisements.
"But, George, we must have something to sell," said Mr. Brown, almost in despair. He did not then understand, and never since has learned the secrets of that commercial science which his younger partner was at so much pains to teach. There are things which no elderly man can learn; and there are lessons which are full of light for the new recruit, but dark as death to the old veteran.
"It will be so doubtless with me also," said Robinson, soliloquizing on the subject in his melancholy mood. "The day will come when I too must be pushed from my stool by the workings of younger genius, and shall sink, as poor Mr. Brown is now sinking, into the foggy depths of fogeydom. But a man who is a man—" and then that melancholy mood left him, "can surely make his fortune before that day comes. When a merchant is known to be worth half a million, his fogeydom is respected."
That necessity of having something to sell almost overcame Mr. Brown in those days. "What's the good of putting down 5,000 Kolinski and Minx Boas in the bill, if we don't possess one in the shop?" he asked; "we must have some if they're asked for." He could not understand that for a first start effect is everything. If customers should want Kolinski Boas, Kolinski Boas would of course be forthcoming,—to any number required; either Kolinski Boas, or quasi Kolinski, which in trade is admitted to be the same thing. When a man advertises that he has 40,000 new paletots, he does not mean that he has got that number packed up in a box. If required to do so, he will supply them to that extent,—or to any further extent. A long row of figures in trade is but an elegant use of the superlative. If a tradesman can induce a lady to buy a diagonal Osnabruck cashmere shawl by telling her that he has 1,200 of them, who is injured? And if the shawl is not exactly a real diagonal Osnabruck cashmere, what harm is done as long as the lady gets the value for her money? And if she don't get the value for her money, whose fault is that? Isn't it a fair stand-up fight? And when she tries to buy for 4l., a shawl which she thinks is worth about 8l., isn't she dealing on the same principles herself? If she be lucky enough to possess credit, the shawl is sent home without payment, and three years afterwards fifty per cent. is perhaps offered for settlement of the bill. It is a fair fight, and the ladies are very well able to take care of themselves.
And Jones also thought they must have something to sell. "Money is money," said he, "and goods is goods. What's the use of windows if we haven't anything to dress them? And what's the use of capital unless we buy a stock?"
With Mr. Jones, George Robinson never cared to argue. The absolute impossibility of pouring the slightest ray of commercial light into the dim chaos of that murky mind had long since come home to him. He merely shook his head, and went on with the composition on which he was engaged. It need hardly be explained here that he had no idea of encountering the public throng on their opening day, without an adequate assortment of goods. Of course there must be shawls and cloaks; of course there must be muffs and boas; of course there must be hose and handkerchiefs. That dressing of the windows was to be the special care of Mr. Jones, and Robinson would take care that there should be the wherewithal. The dressing of the windows, and the parading of the shop, was to be the work of Jones. His ambition had never soared above that, and while serving in the house on Snow Hill, his utmost envy had been excited by the youthful aspirant who there walked the boards, and with an oily courtesy handed chairs to the ladies. For one short week he had been allowed to enter this Paradise. "And though I looked so sweet on them," said he, "I always had my eye on them. It's a grand thing to be down on a well-dressed woman as she's hiding a roll of ribbon under her cloak." That was his idea of grandeur!
A stock of goods was of course necessary, but if the firm could only get their name sufficiently established, that matter would be arranged simply by written orders to two or three wholesale houses. Competition, that beautiful science of the present day, by which every plodding cart-horse is converted into a racer, makes this easy enough. When it should once become known that a firm was opening itself on a great scale in a good thoroughfare, and advertising on real, intelligible principles, there would be no lack of goods.