The backbone of the novel-reading public is excessively difficult to please, and rarely capable of enthusiasm. Listen to Mudie subscribers on the topic of fiction, and you will scarcely ever hear the accent of unmixed pleasure. It is surprising how even favourites are maltreated in conversation. Some of the most successful favourites seem to be hated, and to be read under protest. The general form of approval is a doubtful "Ye-es!" with a whole tail of unspoken "buts" lying behind it. Occasionally you catch the ecstatic note, "Oh! Yes; a sweet book!" Or, with masculine curtness: "Fine book, that!" (For example, "The Hill," by Horace Annesley Vachell!) It is in the light of such infrequent exclamations that you may judge the tepid reluctance of other praise. The reason of all this is twofold; partly in the book, and partly in the reader. The backbone dislikes the raising of any question which it deems to have been decided: a peculiarity which at once puts it in opposition to all fine work, and to nearly all passable second-rate work. It also dislikes being confronted with anything that it considers "unpleasant," that is to say, interesting. It has a genuine horror of the truth neat. It quite honestly asks "to be taken out of itself," unaware that to be taken out of itself is the very last thing it really desires. What it wants is to be confirmed in itself. Its religion is the status quo. The difficulties of the enterprise of not offending it either in subject or treatment are, perhaps, already sufficiently apparent. But incomparably the greatest obstacle to pleasing it lies in the positive fact that it prefers not to be pleased. It undoubtedly objects to the very sensations which an artist aims to give. If I have heard once, I have heard fifty times resentful remarks similar to: "I'm not going to read any more bosh by him! Why, I simply couldn't put the thing down!" It is profoundly hostile to art, and the empire of art. It will not willingly yield. Its attitude to the magic spell is its attitude to the dentist's gas-bag. This is the most singular trait that I have discovered in the backbone.
Why, then, does the backbone put itself to the trouble of reading current fiction? The answer is that it does so, not with any artistic, spiritual, moral, or informative purpose, but simply in order to pass time. Lately, one hears, it has been neglecting fiction in favour of books of memoirs, often scandalous, and historical compilations, for the most part scandalous sexually. That it should tire of the fiction offered to it is not surprising, seeing that it so seldom gets the fiction of its dreams. The supply of good, workmanlike fiction is much larger to-day than ever it was in the past. The same is to be said of the supply of genuinely distinguished fiction. But the supply of fiction which really appeals to the backbone of the fiction-reading public is far below the demand. The backbone grumbles, but it continues to hire the offensive stuff, because it cannot obtain sufficient of the inoffensive—and time hangs so heavy! The caprice for grape-nut history and memoirs cannot endure, for it is partially a pose. Besides, the material will run short. After all, Napoleon only had a hundred and three mistresses, and we are already at Mademoiselle Georges. The backbone, always loyal to its old beliefs, will return to fiction with a new gusto, and the cycle of events will recommence.
But it is well for novelists to remember that, in the present phase of society and mechanical conditions of the literary market their professional existence depends on the fact that the dullest class in England takes to novels merely as a refuge from its own dullness. And while it is certain that no novelist of real value really pleases that class, it is equally certain that without its support (willing or unwilling—usually the latter) no novelist could live by his pen. Remove the superior stolid comfortable, and the circulating libraries would expire. And exactly when the circulating libraries breathed their last sigh the publishers of fiction would sympathetically give up the ghost. If you happen to be a literary artist, it makes you think—the reflection that when you dine you eat the bread unwillingly furnished by the enemies of art and of progress!
THE POTENTIAL PUBLIC
18 Feb. '09
I want to dig a little deeper through the strata of the public. Below the actual fiction-reading public which I have described there is a much vaster potential public. It exists in London, and it exists also in the provinces. I will describe it as I have found it in the industrial midlands and north. Should the picture seem black, let me say that my picture of a similar public in London would be even blacker. In all essential qualities I consider the lower middle-class which regards, say, Manchester as its centre, to be superior to the lower middle-class which regards Charing Cross as its centre.