A Librarian's Open Shelf: Essays on Various Subjects

by Arthur E. Bostwick

Now books, beside this modern form of distribution by loan, are widely distributed commercially both by loan and by sale, and especially in the latter form advertisement is now very extensively used in connection with the distribution. In fact we have all the different types specified above—economic, uneconomic and illegitimate, both through misrepresentation and the harmful character of the subject matter. The reason for all illegitimate forms of advertising is of course not a desire to misrepresent or to do harm per se, but to make money, the profit to the distributor being proportioned to the amount of distribution done and not at all dependent on its economic value. Distribution by public officers is of course not open to this objection, nor are the distributors subject to temptation, since their compensation does not depend on the amount of distribution. If they are capable and interested, furthermore, they are particularly desirous to increase the economic value of the work that they are doing. Since this is so and since the danger of uneconomic or harmful forms of advertising is thus reduced to a minimum, there would seem to be special reason why the economic forms should be employed very freely. But the fact is that they have been used sparingly, and by some librarians shunned altogether.

Let us see what library advertising of the economic types may mean. In the first place it means telling those who want books where they may get them. This simple task is rarely performed completely or satisfactorily. It is astonishing how many inhabitants of a large town do not even know where the public library is. Everyone realizes this who has ever tried to find a public library in a strange place. I once asked repeatedly of passers-by in a crowded city street a block distant from a library (in this case not architecturally conspicuous) before finding one who knew its whereabouts; in another city I inquired in vain of a conductor who passed the building every few hours in his car. In the latter case the library was a beautiful structure calculated to move the curiosity of a less stolid citizen. In New York inquiry would probably cause you to reach the nearest branch library, anything more remote than that being beyond the local intelligence. Sometimes I think we had better drop all our far-reaching plans for civic betterment and devote our time for a few years to causing citizens, lettered and unlettered alike to memorize some such simple formula as this: “There is a Public Library. It is on Blank street. We may borrow books there, free.”

You will notice that I have inserted in this formula one item of information that pertains to use, not location. For of those who know of the existence and location of the Public Library there are many whose ideas of its contents and their uses, and of the conditions and value of such uses, are limited and crude. The advertising that succeeds in bettering this state of things is surely doing an economic service. All these things the self-respecting citizen should know. But beyond and above all this there is the final economic service of advertising—the causing a man to want that which he needs but does not yet desire. Every man, woman and child in every town and village needs books in some shape, degree, form or substance. And yet the proportion of those who desire them is yet outrageously small, though encouragingly on the increase. Here no memorizing of a formula, even could we compass it, could suffice. This kind of advertising means the realization of something lacking in a life. Is the awakening of such a realization too much for us? Are we to stand by and see our neighbors all about us awakening to the undoubted fact that they need telephones in their houses, and electric runabouts, and mechanical fans in hot weather, and pianolas, and new kinds of breakfast food, while we despair of awakening them to their needs of books—quite as undoubted? Are we to admit that personal gain, which was the victorious motive that spurred on the commercial advertisers in these and countless other instances, is to be counted more mighty than the desire to do a service to our fellowmen and to fulfill the duties of our positions—which should spur us on?

I am not foolish enough to suppose that by placarding the fences with the words “Books! Books!” as the patent medicine man does with “Curoline! Curoline!” we shall make any progress. The patent medicine man is right; he wants to excite curiosity and familiarize the public with the name of his nostrum. They all know what a book is—and alas the name is not even unknown and mysterious—would that it were! It calls up in many minds associations which, if we are to be successful we must combat, overthrow, and replace by others. To many—sad it is to say it—a book is an abhorrent thing; to more still, it is a thing of absolute indifference. To some a book is merely a collection of things, having no ascertainable relationships, that one is required to memorize; to others it is a collection of statements, difficult to understand, out of which the meaning must be extracted by hard study; to very few indeed does the book appear to be what it really is—a message from another mind. People will go to a seance and listen with thrills to the silliest stuff purporting to proceed from Plato or Daniel Webster or Abraham Lincoln, when in the Public Library, a few blocks away are important and authentic messages from those same persons, to which they have never given heed. Such a message derives interest and significance from circumstances outside itself. Very few books create their own atmosphere unaided. They presuppose a system of abilities, opinions, prejudices, likes and dislikes, intellectual connections and what not, that is little less than appalling, if we try to follow it up. Dislike of books or indifference toward them is often simply the result of a lack of these things or of some component part of them. We must supply what is lacking if we are to arouse a desire for books in those who do not yet possess it. I say that such a labor is difficult enough to interest him whose pleasure it is to essay hard tasks; it is noble enough to attract him who loves his fellow-man; success in it is rare enough and glorious enough to stimulate him who likes to succeed where others have failed. Advertising may be good or bad, noble or ignoble, right or wrong, according to what is advertised and our methods of advertising it. He who would scorn to announce the curative powers of bottled spring-water and pink aniline dye; he who regards it as a commonplace task to urge upon the spendthrift public the purchase of unnecessary gloves and neckties, may well feel a thrill of satisfaction and of anticipation in the task of advertising ideas and of persuading the unheeding citizen to appropriate what he has been accustomed to view with indifference.

To get at the root of the matter, let us inquire why it is that so many persons do not care for books. We may divide them, I think, into two classes—those who do not care, or appear not to care for ideas at all, whether stored in books or not; and those who do care for ideas but who either do not easily get them out of storage or do not realize that they can be and are stored in books. Absolute carelessness of ideas is, it seems to me, rather apparent than real. It exists only in the idiot. There are those to be sure that care about a very limited range of ideas; but about some ideas they always care.

We must, in our advertisement of ideas, bear this in mind—the necessity of offering to each that which he considers it worth his while to take. If I were asked what is the most fundamentally interesting subject to all classes, I should unhesitatingly reply “philosophy.” Not, perhaps, the philosophy of the schools, but the individual philosophy that every man and woman has, and that is precisely alike in no two of us. I have heard a tiny boy, looking up suddenly from his play, ask “Why do we live?” This and its correlative “Why do we die?” Whence come we and whither do we go? What is the universe and what are our relations to it—these questions in some form have occurred to everyone who thinks at all. They are discussed around the stove at the corner grocery, in the logging camp, on the ranch, in clubs and at boarding-house tables. Sometimes they take a theological turn—free will, the origin and purpose of evil, and so on. I do not purpose to give here a catalogue of the things in which an ordinary man is interested, and I have said this only to remind you that his interest may be vivid even in connection with subjects usually considered abstruse. This interest in ideas we may call the library’s raw material; anything that tends to create it, to broaden it, to extend it to new fields and to direct it into paths that are worth while is making it possible for the library to do better and wider work—is helping on its campaign of publicity. This establishes a web of connecting fibers between the library and all human activity. The man who is getting interested in his work, debaters at a labor union, students at school and college, the worker for civic reform, the poetic dreamer—all are creating a demand for ideas that makes it easier for the library to advertise them. Those who object to some of the outside work done by modern libraries should try to look at the whole matter from this standpoint. The library is taking its place as a public utility with other public utilities. Its relations with them are becoming more evident; the ties between them are growing stronger. As in all cases of such growth it is becoming increasingly difficult to identify the boundaries between them, so fast and so thoroughly do the activities of each reach over these lines and interpenetrate those of the others. And unless there is actual wasteful duplication of work, we need not bother about our respective spheres. These activities are all human; they are mutually interesting and valuable. A library need be afraid of doing nothing that makes for the spread of interest in ideas, so long as it is not neglecting its own particular work of the collection, preservation and distribution of ideas as stored in books, and is not duplicating others’ work wastefully.

When we observe those who are already interested in ideas, however, we find that not all are interested in them as they are stored up in books. Some of these cannot read; their number is small with us and growing smaller; we may safely leave the schools to deal with them. Others can read, but they do not easily apprehend ideas through print. Some of these must read aloud so that they may get the sound of the words, before these really mean anything to them. These persons need practice in reading. They get it now largely through the newspapers, but their number is still large. A person in this condition may be intellectually somewhat advanced. He may be able to discuss single-tax with some acumen, for instance. It is a mistake to suppose that because a person understands a subject or likes a thing and is able to talk well about it, he will enjoy and appreciate a book on that subject or thing. It may be as difficult for him to get at the meat of it as if it were a half-understood foreign tongue. You who know enough French to buy a pair of gloves or sufficient German to inquire the way to the station, may tackle a novel in the original and realize at once the hazy degree of such a person’s apprehension. He may stick to it and become an easy reader, but on the other hand your well-meant publicity efforts may place in his hands a book that will simply discourage and ultimately repel him, sending him to join the army of those to whom no books appeal.

Next we find those who understand how to read and to read with ease, but to whom books—at any rate certain classes of books—are not interesting. Now interest in a subject may be so great that one will wade through the driest literature about it, but such interest belongs to the few—not to the many. I have come to the conclusion that more readers have had their interest killed or lessened by books than have had it aroused or stimulated. This is a proportion that it is our business as librarians to reverse. More of this unfortunate and heart-breaking, interest-killing work than I like to think of goes on in school. Not necessarily; for the name of those is legion who have had their eyes opened to the beauties of literature by good teachers. This makes it all the more maddening when we think how many poor teachers, or good teachers with mistaken methods, or indifferent teachers, have succeeded in associating with books in the minds of their pupils simply burdensome tasks—the gloom and heaviness of life rather than its joy and lightness. Such boys and girls will no more touch a book after leaving school than you or I would touch a scorpion after one had stung us.

Perhaps it is useless to try to change this; possibly it is none of our business, though we have already seen that there are reasons to the contrary. But we can better matters, and we are daily bettering them, by our work with children. If a child has once learned to love books and to associate them powerfully with something else than a burdensome task, then the labors of the unskillful teachers will create no dislike of the book but only of the teacher and his methods; while those of the good teacher will be a thousand times more fruitful than otherwise.

So much for the ways in which interesting books are sometimes made uninteresting. Now for the books that are uninteresting per se—and how many there are! When a man has something to distribute commercially for personal gain, the thing that he tries above all to do is to interest his public—to make them want what he has to sell. His success or failure in doing this, means the success or failure of his whole enterprise. He does not decide what kind of an entertainment his clients ought to attend and then try to make them go to it, or what kind of neckties they ought to wear and then try to make them wear them. Of ten promoters, if nine proceeded on this principle and one on the plan of offering something attractive and interesting, who would succeed? It is one of the marvels of all time that this never seems to have occurred to writers of books. We are almost forced to conclude that they do not care whether their volumes are read or not. In only one class of books, as a rule, do the writers endeavor to interest the reader first and foremost; you all know that I refer to fiction. What is the result? The writers of fiction are the ones read by the public. More fiction is read, as you very well know, than all the other classes of literature put together. The library that is able to show a fiction percentage of 60, points to it with pride, while there are plenty with percentages between 70 and 80. Now this is all to the credit of the fiction writers. I refuse to believe that their readers are any more fundamentally interested in the subjects of which they treat than in others. They simply follow the line of least resistance. They want something interesting to read and they know from experience where to go for it. Of course this brings on abuses. Writers use illegitimate methods to arouse interest—appeals perhaps, to unworthy instincts. We need not discuss that here, but simply focus our attention on the fact that writers of fiction always try to be interesting because they must; while writers of history, travel, biography and philosophy do not usually try, because they think it unnecessary. This is simply a survival. It used to be true that readers of these subjects read them because of their great antecedent interest in them—an interest so great that interesting methods of presentation became unnecessary. No one cared about the masses, still less about what they might or might not read. Things are changed now; we are trying to advertise stored ideas to persons unfamiliar with them and we are suddenly awakening to the fact that our stock is not all that it should be. We need history, science and travel fascinatingly presented—at least as interestingly as the fiction-writer presents his subjects. This is by no means impossible, because it has been done, in a few instances. We are by no means in the position of the Irishman who didn’t know whether or not he could play the piano, because he had never tried. Some of our authors have tried—and succeeded. No one after William James can say that philosophy cannot be made interesting to the ordinary reader. Tyndall showed us long ago that physics could interest the unlearned, and there are similarly interesting writers on history and travel—more perhaps in these two classes than any other. But it remains true that the vast majority of non-fiction books do not attract, and were not written with the aim of attracting, the ordinary reader such as the libraries are now trying to reach. The result is that the fiction writers are usurping the functions of these uninteresting scribes and are putting history, science, economics, biology, medicine—all sorts of subjects, into fictional form—a sufficient answer to any who may think that the subjects themselves, as distinguished from the manner in which they are presented, are calculated to repel the ordinary reader. Fiction is thus becoming, if it has not already become, the sole form of literary expression, so far as the ordinary reader is concerned. This is interesting; it justifies the large stock of fiction in public libraries and the large circulation of that stock. It does not follow that it is commendable or desirable. For one thing it places truth and falsehood precisely on the same plane. The science or the economics in a good novel may be bad and that in a poor novel may be good. Then again, it dilutes the interesting matter with triviality. It is right that those who want to know how and when and under what circumstances Edwin and Angelina concluded to get married should have an opportunity of doing so, but it is obviously unfair that the man who likes the political discussions put into the mouth of Edwin’s uncle, or the clever descriptions of country-life incident to the courtship, should be burdened with information of this sort, in which he has little interest.