Roope.
It's the age I happen to live in, and I accommodate myself to it. [Pacing the room as he warms to his theme.] And if it's necessary for a private individual such as myself to advertise, as I maintain it is, how much more necessary is it for you to do so—a novelist, a poet, a would-be playwright, a man with something to sell! Dash it, they've got to advertise soap, and soap's essential! Why not literature, which isn't? And yet you won't find the name of Mr. Philip Mackworth in the papers from one year's end to another, except in a scrubby criticism now and again.
Philip.
[Calmly.] Excuse me, there are the publisher's announcements.
Roope.
Publishers' announcements! I'm not speaking of the regular advertising columns. What I want to see are paragraphs concerning you mixed up with the news of the day, information about you and your habits, interviews with you, letters from you on every conceivable topic——
Philip.
[Grinning.] Do you!
Roope.
[Joining Philip.] Oh, my dear Phil, I entreat you, feed the papers! It isn't as if you hadn't talent; you have. Advertising minus talent goes a long way; advertising plus talent is irresistible. Feed the papers. The more you do for them, the more they'll do for you. Quid pro quo. To the advertiser shall advertisement be given. Newspaper men are the nicest chaps in the world. Feed them gratis with bright and amusin' "copy," as you term it, and they'll love and protect you for ever.