The South Sea Company, whose extraordinary success gave rise to a thousand joint stock enterprises equally unsound and fatuous, owed its origin to Harley, Earl of Oxford, in 1711, who in return for the acceptance of a government debt of £10,000,000 granted to a number of merchants a monopoly of the trade to the South Seas.
At that time the most extravagant ideas prevailed concerning the riches of South America. "If," it was said, "the Hudson's Bay Company can make vast moneys out of the frozen North, what can be done with lands flowing with milk and honey?" The South Sea Adventurers carefully fostered all the current notions, spreading likewise the belief that Spain was ready to admit them to a share of its South American commerce.
In 1717 this Company advanced to the English Government five more millions sterling, at an interest of six per cent. Their shares rose daily. Even the outbreak of war with Spain, which destroyed all hope in the minds of sensible persons of any share in the Spanish traffic, did not lessen the Company's popularity. In Paris, John Law's Mississippi Bubble burst, ruining thousands, but, far from being alarmed at this catastrophe, it was universally believed that Law's scheme was sound, but had been wrecked through unwise methods. In May, 1720, the South Sea Company proposed to take upon themselves the entire national debt of upwards of £30,000,000 upon a guarantee of five per cent. per annum for seven and one-half years, at the end of which period the debt might be redeemed if the Government chose, or the interest reduced to four per cent. The nation was dazzled; Parliament accepted the offer; and the Company's stock rose steadily to 330 on April 7, falling to 290 on the following day.
A fever of speculation.
This day in April witnessed a change in methods on the part of the South Sea directors. Until then the scheme had been honestly promoted; but the prospect of enormous wealth was too near to be permitted to escape. It became thenceforward, until the crash, the prime object of the directors, at no matter what cost or scruple, to maintain the fictitious value of the shares. By May 28, £100 shares were quoted at 550; three days later they had reached 890. The whole nation caught the fever; the steadiest merchants turned gamblers. Hardly a day passed without a new swindling concern being started as a joint stock company.
Meanwhile several of the Hudson's Bay Merchants-Adventurers looked on with envious eyes. The desire was great to embark in so tempting a scheme, and the opportunity to cast inflated shares on the market almost too great to withstand.
But for many weeks the temptation was resisted. At last, at a meeting early in August, the chief director came before a general court of the Adventurers with a scheme by which each partner could either retire with a moderate fortune or remain an active participant, and reap the benefit of an infusion of public capital.
The scheme was simplicity itself, to modern notions; but that it was not so regarded by some of the Adventurers themselves may be gathered from the following passage from a letter of Mrs. Mary Butterfield, one of the owners of the Company's stock.
"I cannot tell you how it is to be done, for that passes my wit; but in short, the value of our interests is to be trebled without our paying a farthing; and then to be trebled again if the business is to the publick taste, and we are told it cannot fail to be."
Plan to reorganize the Company.