The last point may be considered first. Men's desires are socially determined. Even the simplest, most instinctive, wants of human nature are, in their concrete manifestations, the product of social culture in overwhelming degree. Consider sex and hunger. We do not enjoy our food when our neighbors pick their teeth with their forks. This would not trouble a chimpanzee, whose instinctive equipment in the matter of hunger is vastly more like that of a man than is the actual hunger impulse of a highly civilized man like that of a savage. Civilized men will often starve rather than eat human flesh. Even when moral scruples are overcome, actual physical revulsion may prevent it. Men of different times and places wish food of special sorts, served in special ways. They wish to eat in the company of their fellows, but only of those fellows who can know and obey the ritual that is appropriate to the time and place. This is true of humble folk as of those who "dress for dinner." The ritual differs for the two sorts of people. But there is a spirit, a type of conversation, a code of etiquette, which prevails at the mealtime of virtually all men, and too serious digressions therefrom will take away the appetites of all. About the mealtime and the festal board have gathered a great host of traditions, ideals, and social activities, till they have become in verity an institution, and not the least important, by any means, of social institutions. Out of the simple instinct of sex, we have evolved many of the most precious things of our civilization, and between the sex impulse of the animal and the sex impulse of the gentleman who is seeking to marry the one woman in all the world, there is a difference so great that comparison between the two is difficult.
Here we have wants which grow out of the most elementary things in human nature, wants which are intense and universal, but which vary, in their concrete manifestations, enormously from age to age and from place to place. When we come to the wants which change more quickly, the fact that social factors dominate needs no arguing. Fashion, mode, custom, obviously account for the concrete wants that exist in clothing, ornamentation, amusement, housing, etc. If we wish to know what women will be wanting to wear six months hence, we do not go to women individually and ask them. We could not find out that way. They would not know. We go rather to the theatre, and study the stage and the boxes, to the famous designers of women's dress, to the metropolitan centres of various sorts, to the "radiant points of social control"[37] from which emanate the suggestions which pass in imitative waves through the women of the country in the next few months. The laws of imitation have been elaborately developed by Bagehot, Tarde, Baldwin, Ross, LeBon, Cooley, and others, and I content myself here with referring to their writings. The wants of women—and men—are socially given, grow out of a give and take, a social process. And in this social process, it is not true that each man counts one! Rather, a few lead, and many follow. There are centres of prestige which count overwhelmingly.
Certain wants are competitive.[38] Where social status depends on having as good a house as one's neighbors, and where social leadership depends on having a better house than one's neighbors, there is no limit to men's desires for better houses. With each improvement which one introduces, each feels the desire to improve, however contented he might have been had the other not made the improvement. To this we shall recur in our discussion of the origin of money, in explaining the value of gold.
So much for the human wants which stand as the focus of economic values in the case of articles of immediate consumption.
But, given these wants, and given their marginal intensities, we are only at the beginning of our explanation of the economic values of the consumption goods. It is again not a case of each want counting one, to the extent of its intensity. There are again, by virtue of the legal and moral values governing the distribution of wealth, centres of power. The wants of some men count for nothing, however intense they may be. The pauper, the prisoner, the beggar—popular proverb about "beggars and horses" understands them, however much the "marginal utilitarian" may forget that their wants count for nothing.[39] The slightest whim, on the other hand, of the man who has inherited millions may count heavily in giving values to goods. For the explanation of the values of consumption goods, then, we need both the socially determined marginal utilities of individuals, and the socially determined weight which these individuals have in our economic system. This weight would involve a very elaborate explanation. Many factors affect it. We call attention here, however, especially to the fact that it rests in large part on the legal and moral values and institutions concerned with the distribution of wealth. Changes in the distribution of wealth are as important as changes in the wants themselves in giving the explanation of changes in values. The economic social values of consumption goods include not merely the values of those goods to the individuals who consume them, but also the values of the individuals themselves in the social scheme of things.
What of the values of instrumental goods, of goods of "higher orders," of labor, of stocks and bonds, of lands, of franchise rights and good will?
It is the one great contribution of the Austrian economists to have shown that the causation in value runs, primarily, from consumption goods to the goods of higher "orders" which are concerned with their production, and that these values of instrumental goods, etc., are derived and secondary values. The value of wheat is based on the value of bread, the value of land on the value of wheat. The value of the stock of United States Steel rests in part on the value of iron lands, which rests on the value of ore, which rests on the value of pig iron, which rests on the value of steel rails, which rests on the value of the service of transporting building materials, which rests on the value of a building, which rests on the value of the services which a dentist performs in an office in the building. This is the main line of causation. This is the first approximation which gives us a clue, without which we should find problems insoluble. But is it not clear that this cannot be the whole story? At every step complications enter. The whole thing cannot be got out of the value of the dentist's services, and the other consumers' goods and services, which are indirectly aided by the property to which title is given by ownership of U.S. Steel stock; nor is the value of the stock to be fully explained by the value of the property to which it gives title.
At every step, we meet the complication that men must estimate and calculate, for one thing. And rarely indeed can men see all the steps, the end from the beginning. Take first a very simple case, wheat land. The value of the wheat land of to-day rests on the value of wheat, but it is the wheat of to-morrow and for many years to come; the wheat of to-morrow rests for its value on the value of the bread of the day after to-morrow. Sometimes the differential between goods at two consecutive steps in the productive process is pretty constant. Wheat and flour vary pretty closely together. The differential is not strictly fixed even there. But bread and wheat land have a much looser connection in their variations. If land could produce no wheat or corn or other good that would satisfy human wants, and if it could not itself satisfy human wants, it would ordinarily have no value.[40] But the connection between the value of the bread and the value of the land is loose and uncertain, while the connection between the value of the land and the intensity of the wants actually satisfied by the bread produced from it, is absolutely nil. Whether the bread saves a starving man or feeds the pet pigeons of a millionaire, is a matter of indifference so far as the value of the land (or of the bread) is concerned.
We take the values of consumption goods, and break them up, attributing part to the labor that immediately produced them, part to the raw materials that entered into them, part to the machine that fashioned them, and so on. We then break up the value attributed to the raw material, attributing part to the labor that worked in producing it immediately, part to the machine that fashioned it, part to the rawer material of which it was made. And so with the values of the machines. Ultimately we get back to the values of labor, or of land, or of securities giving title to complexes of lands, machines, etc.—values which we do not further break up. But at every step, we find additional factors. We find these derived values becoming independent, substantial, standing in their own right. Moral and legal values affect them directly, as in the case of patriotic support of government securities, moral antagonism to the securities of the Distillers' Securities Corporation, or the influence of court decisions, legislation and elections on security values. Such values rest, in large degree, on the massing of beliefs and hopes, not concerned with specific satisfactions of wants, but with the existence of future economic values. These beliefs and hopes again have their social explanation. It is not a case where each man counts one. There are centres of prestige and power, bankers and financial magnates, whose opinions and decisions count heavily, and waves of optimism and pessimism, which affect the whole group. We shall discuss these matters more fully in connection with the analysis of credit, at a later point of our study. For the present, it is enough to point out that the whole thing cannot be explained on the basis of the values of consumers' goods, and that the values of consumers' goods are only in small part explained by the intensities of the wants they serve.
In summary: Economic value is the common quality of wealth, by virtue of which it is possible to compare divers kinds of wealth, and treat wealth quantitatively, getting ratios of exchange, sums of wealth, etc. Value is a quantity, i. e., a quality which has degrees of intensity. Ratios of exchange are ratios between values. Price is a particular sort of ratio of exchange, namely, a ratio in which one of the terms is the value of the money-unit. Prices correctly express values on the assumption of the fluid market, and on the assumption that the value of the money-unit does not vary.