| Westbound traffic (p.c.) | Eastbound traffic (p.c.) | |
| North German Lloyd | 44·14 | 41·53 |
| Packetfahrt | 30·71 | 26·47 |
| Red Star Line | 15·37 | 18·68 |
| Holland American Line | 9·78 | 13·32 |
To the Packetfahrt these new percentages meant a step forward, although the omission of the tonnage clause was a decided hindrance to its further progress.
The next important event in the development of the relations between the transatlantic lines was the establishment of the so-called Morgan Trust and the conclusion of a “community of interest” agreement between it and the German lines.
CHAPTER V
THE MORGAN TRUST
Speaking generally, the transatlantic shipping business may be said to consist of three great branches, viz. the cargo, the steerage, and the cabin business. The pool agreements that were concluded between the interested companies covered only the cargo business and the steerage traffic. The condition which alone makes it possible for the owners to work the shipping business on remunerative lines is that all needless waste of material must be strictly banned. The great advantage which was secured by concluding the pool agreement was that it satisfied this condition during the more than twenty years of its existence, to the mutual profit of the associated lines. Each company knew that the addition of new steamers to its fleet would only pay if part of a carefully considered plan, and if, in course of time, such an increase of tonnage would give it a claim to an increase of the percentage of traffic allotted to its services.
Much less satisfactory was the state of things with regard to the third branch of the shipping business, viz. the cabin traffic. A regular “cabin pool,” with a pro rata distribution of the traffic, was never established, although the idea had frequently been discussed. All that was achieved was an agreement as to the fares charged by each company which were to be graded according to the quality of the boats it employed in its services. Owing to the absence of any more far-reaching understandings, and to the competition between the various companies—each of which was constantly trying to outdo its competitors as regards the speed and comfort of its boats, in order to attract to its own services as many passengers as possible—the number of first-class boats increased out of all proportion to the actual requirements, and frequent and regular services were maintained by each line throughout the year. There was hardly a day on which first-class steamers did not enter upon voyages across the Atlantic from either side, and the result was that the boats were fully booked during the season only, i.e. in the spring and early part of summer on their East-bound, and in the latter part of summer and in the autumn on their Westbound, voyages. During the remaining months a number of berths were empty, and the fares obtainable were correspondingly unprofitable. Ballin, in 1902, estimated the unnecessary expenditure to which the companies were put in any single year owing to this unbusinesslike state of affairs at not less then 50 million marks. The desire to do away with conditions such as these by extending the pool agreement so as to develop it into a community-of-interest agreement of comprehensive scope was one of the two principal reasons leading to the formation of the Morgan Trust. The other reason was the wish to bring about a system of co-operation between the European and the American interests.
This desire was prompted by the recognition of the cardinal importance to the transatlantic shipping companies of the economic conditions ruling in the United States. The cargo business depended very largely on the importation of European goods into the United States, and on the exportation of American agricultural produce to Europe which varied from season to season according to the size of the crop and to the consuming capacity of Europe. The steerage business, of course, relied in the main on the capacity of the United States for absorbing European immigrants, which capacity, though fluctuating, was practically unlimited. The degree of prosperity of the cabin business, however, was determined by the number of people who travelled from the States to Europe, either on business, or on pleasure, or to recuperate their health at some European watering-place, at the Riviera, etc. Social customs and the attractions which the Paris houses of fashion exercised on the American ladies also formed a considerable factor which had to be relied on for a prosperous season. In the transatlantic shipping business, in fact, America is pre-eminently the giving, and Europe the receiving, partner. Thus it was natural to realize the advisability of entering into direct relations with American business men.
To the Packetfahrt, and especially to Ballin, credit is due for having attempted before anybody else to give practical shape to this idea. His efforts in this direction date far back to the early years of his business career. We possess evidence of this in the form of a letter which he wrote in 1891 to Mr. B. N. Baker, who was at the head of one of the few big American shipping companies, the Atlantic Transport Company, the headquarters of which were at Baltimore, and which ran its services chiefly to Great Britain. Mr. Baker was a personal friend of Ballin’s. The letter was written after some direct discussions had taken place between the two men, and its contents were as follows:—
“I replied a few days ago officially to your valued favour of the 4th ult. to the effect that in consonance with your expressed suggestion one of the Directors will proceed to New York in September with a view to conferring with you about the matter at issue.