New Issue of Postage Stamps, Etc.

The Postmaster-General has made arrangements for a new issue of postage stamps, letter cards, stamped envelopes, post cards, and post bands. These will be supplied to postmasters in the usual way. Postmasters are, however, instructed not to sell the stamps of any denomination of the new issue until the stamps of the corresponding denomination of the present issue are disposed of. The filling of requisitions by the Postage Stamp Branch will be regulated by the same principle—that is to say, no item of the proposed issue will be sent out until the corresponding item of the present issue has been exhausted.

To conform to the requirements of the International Postal Union the color of the new 1c stamp will be green and that of the 5c stamp a deep blue.

R. M. Coulter,
Deputy Postmaster-General.

Post-Office Department, Canada.
Ottawa, 25th October, 1897.

The Postmaster-General's Report for 1897, issued after the stamps had made their appearance, also refers to the new issue and to add completeness to our history we extract the following:—

Owing to the change of contract for the manufacture and supply of postage stamps, a new series of stamps became necessary at the beginning of the present fiscal year. New stamps ranging in value from the ½c to the 10c denomination (inclusive) were printed, and the first supplies thereof sent out to postmasters as the corresponding denominations of the old stamps became exhausted. A considerable quantity of the higher values of that series (15 cents, 20 cents and 50 cents) remaining over from the late contract, these three stamps continued to be issued, so that the department, previous to the introduction of the same denominations in the new series, might, in accordance with the universal practice, dispose of the old stamps in each case, before issuing any of the new. The design of the new stamps is of a uniform character, and consists of an engraved copy (reduced) of an authorized photograph of Her Majesty taken during the Diamond Jubilee year. This, placed within an oval bearing the usual inscriptions, is enclosed within a rectangular frame, a maple leaf on a lined ground occupying each of the triangular spaces between the two frames. To conform to the regulations of the Universal Postal Union, the color of the new 1 cent stamp is green, and that of the 5 cents a deep blue. This necessitated corresponding changes in the colors of the other stamps of the new series; for example, purple instead of green being selected for the 2 cent denomination, and orange instead of slate for the 8 cent.

The first denomination of the new series—the ½ cent—was placed on sale on November 9th, 1897. About the end of the same month the 6c made its appearance, and this was quickly followed by the 1c, 2c, 5c and 8c in December. The 3c and 10c were issued early in January, 1898, so that official instructions that the new stamps were not to be issued until the supplies of the old issue were exhausted were fully carried out, though all values were on sale within the space of about three months.

The design of the new stamps is at once simple and effective. In the central oval is a three-quarter face portrait of Her Majesty, with head to left, which was copied from a photograph taken by W. & D. Downey, of London, at the time of the Diamond Jubilee celebrations. Around the oval is a band of solid color containing the words CANADA POSTAGE above and the value in words below, all being in Egyptian capitals. The spandrels are filled with a ground of horizontal lines on which maple leaves rest. While, as Mr. Howes observes, “much criticism was engendered by the fact that the portrait was too large for its frame, making the design appear cramped,” public verdict, as a whole, expressed unqualified approval of the new design.