To the sick—the suffering—to every man and woman victim of organic disease—local trouble or broken general health—Dr. Kidd’s offer of free treatments is given in the absolute faith and sincere belief that they can and will stop disease, cure it, and lift you up again to health and vigour....
Rheumatism, kidney trouble, Bright’s disease, diabetes, heart disease, partial paralysis, bladder troubles, stomach and bowel troubles, piles, catarrh, bronchitis, weak lungs, consumption, asthma, chronic coughs, nervousness, all female troubles, lumbago, skin diseases, scrofula, impure blood, general debility, organic vital ailments, etc., are cured to remain and continue cured....
Will you let me do this for you—will you let me prove it—brother and sister sufferers? Are you willing to trust a master physician, who not only MAKES this offer, but PUBLISHES it and then sends the test and proof of his remedies without a penny of cost to anyone except himself?...
My home office is at Fort Wayne, Indiana, U.S.A., but for the benefit of my thousands of English patients, I have established an office in London. Please address Dr. James W. Kidd, “Box” No. ____, E.C.
The advertisement was illustrated by the portrait of a man who, it might be assumed, was the “master physician” in question, but that in a book of some hundred pages, entitled “The Ills of Humanity, by Dr. James W. Kidd, Fort Wayne, Ind.,” issued apparently by “the J. W. Kidd Co.,” there is a portrait of Dr. James W. Kidd, which seems to represent a totally different person.
The book is principally occupied with a series of paragraphs on different complaints, rather over a hundred being dealt with; in the majority of cases the description leads up to reference to Dr. Kidd’s treatment, or medicines, etc. Dr. James William Kidd, the book states, possesses a profound knowledge of medicine, a remarkable power over disease, and has “among his resources remedies that enable him to treat successfully many diseases that are generally considered incurable.” After this the fact disclosed by analysis that his remedies seem in reality sadly lacking in originality and novelty, must excite a mild surprise.
It appears that persons writing to Dr. James W. Kidd, or the J. W. Kidd Co., receive a “Self-Examination and Consultation Blank.” In one instance in which the blank was filled up, the reply was as follows:
Diagnosis and Case Record. By Dr. James W. Kidd, Fort Wayne, Ind.
For a complete description of your case, the probable results and my method of treatment, see pages 46, 99, 29, 13, 9, of the pamphlet “The Ills of Humanity,” sent you under separate cover.
I find that you are afflicted with Rheumatism, Scrofula, Catarrh, Dyspepsia and Gastritis.