| Potassium iodide | 15 | grains. |
| Sodium salicylate | 66 | ” |
| Extractive | 28 | ” |
| Alcohol | Trace. | |
| Water to | 8 | fluid ounces. |
Assuming the extractive to be of the same price as extract of gentian, the estimated cost of the ingredients of 8 fluid ounces is ½d.
GLORIA TREATMENT FOR
RHEUMATISM.
This “treatment” is advertised as follows:
Cure yourself of Rheumatism. I will tell you how and send you the remedy Free. My combination treatment cures, not merely relieves but actually cures, cases of Rheumatism, Gout, and Sciatica.... The numerous so-called remedies offered to the public, through the medium of the newspapers, have absolutely killed all confidence; therefore, in order to make my genuine remedy more generally known, I have decided to give away a large quantity so that everybody can test for themselves the truth of my statements. My combination treatment consists of: 1. Gloria Balm, which Instantly Relieves Pain. 2. Gloria Pills which Purify the Blood and Invigorate the Whole System. 3. Gloria Tonic Tablets which Effect a Complete and Permanent Cure.... I earnestly ask every Rheumatic Sufferer to obtain a free supply of this medicine at once. Simply send a postcard request, and a supply will reach you in less than 24 hours.
Application to the address given brought sample boxes of the pills and tablets only, accompanied by a booklet entitled “Rheumatism and Gout, Causes and Cure,” and a letter of the usual type, as indicated by the following extracts:
I was very pleased to receive your communication this morning, as having suffered from the terrible disease with which you are afflicted myself it naturally affords me a great deal of gratification to be able to place in the hands of every sufferer a genuine remedy for it—a remedy which cured me and has cured many thousands of others besides....
It is, as I have often heard it described by persons bubbling over with gratitude for their relief from the above distressing ailments, Nature’s very own cure for Rheumatism and Gout. The danger of allowing the poisonous acids which cause these diseases to continue their work day by day in the body cannot be exaggerated....
Before closing this letter I once more beg to impress upon you the danger of delay in commencing the treatment, especially as applied to your particular case.
Since “Gloria Balsam” was apparently not thought sufficiently important for a sample to be sent, supplies were obtained of the tablets and pills only for examination.