| In one Tablet. | ||||
| Sodium bicarbonate | 34·8 | per cent. | 11·9 | grains. |
| Tartaric acid | 46·3 | ” | 15·9 | ” |
| Sodium chloride | 22·8 | ” | 7·6 | ” |
| Phenolphthalein | 1·6 | ” | 0·5 | grain. |
| Talc | 3·0 | ” | ||
The estimated cost of the ingredients of the contents of a 2s. 9d. bottle is 1¾d.
FELL REDUCING TREATMENT.
In pushing this “treatment,” advertised by an Association giving an address in London, the system of letters in series is resorted to, but a small package, containing 112 tablets, can be purchased for 6s. 6d.
An advertisement ran as follows:
Fat People given Free Treatment.
We have such marvellous records of reductions effected in hundreds of cases with the Fell Reducing Treatment, that we have decided, for a limited period only, to give free trial treatments.
7 lb. per Week Reduction is Guaranteed, without dieting. Perfectly harmless, pleasant; easy and quick results. Send no money. Simply address the Fell Formula Association, 340, Century House, 205, Regent Street, London, W., enclosing stamp to pay postage, when a free supply in plain wrapper will be immediately forwarded.
A free supply was sent on application, accompanied by a letter and sundry circulars; other letters followed at intervals, and extracts from some of these will be given. They were printed in imitation of typewriting, with the name and address typed in, so as to give the appearance of being personal letters. It will be noted that when a customer has been attracted by the advertisement that “7 lb. per week reduction is guaranteed, without dieting,” very much smaller claims are gradually substituted.
Esteemed Friend,