The Life and Letters of Walter H. Page, Volume I

by Burton Jesse Hendrick

That the success of a publication is the success of its editors, and not of its business managers and its "backers," is a truth that ought to be generally apparent; never has this fact been so eloquently illustrated as in the case of the Forum under Page. Before his accession it had had not the slightest importance; for the period of his editorship it is doubtful if any review published in English exercised so great an influence, and certainly none ever obtained so large a circulation. From almost nothing the Forum, in two or three years, attracted 30,000 subscribers—something without precedent for a publication of this character. It had accomplished this great result simply because of the vitality and interest of its contents. The period covered was an important one, in the United States and Europe; it was the time of Cleveland's second administration in this country, and of Gladstone's fourth administration in England; it was a time of great controversy and of a growing interest in science, education, social reform and a better political order. All these great matters were reflected in the pages of the Forum, whose list of contributors contained the most distinguished names in all countries. Its purpose, as Page explained it, was "to provoke discussion about subjects of contemporary interest, in which the magazine is not a partisan, but merely the instrument." In the highest sense, that is, its purpose was journalistic; practically everything that it printed was related to the thought and the action of the time. So insistent was Page on this programme that his pages were not "closed" until a week before the day of issue. Though the Forum dealt constantly in controversial subjects it never did so in a narrow-minded spirit; it was always ready to hear both sides of a question and the magazine "debate," in which opposing writers handled vigorously the same theme, was a constant feature.

Page, indeed, represented a new type of editor. Up to that time this functionary had been a rather solemn, inaccessible high priest; he sat secluded in his sanctuary, and weeded out from the mass of manuscripts dumped upon his desk the particular selections which seemed to be most suited to his purpose. To solicit contributions would have seemed an entirely undignified proceeding; in all cases contributors must come to him. According to Page, however, "an editor must know men and be out among men." His system of "making up" the magazine at first somewhat astounded his associates. A month or two in advance of publication day he would draw up his table of contents. This, in its preliminary stage, amounted to nothing except a list of the main subjects which he aspired to handle in that number. It was a hope, not a performance. The subjects were commonly suggested by the happenings of the time—an especially outrageous lynching, the trial of a clergyman for heresy, a new attack upon the Monroe Doctrine, the discovery of a new substance such as radium, the publication of an epoch-making book. Page would then fix upon the inevitable men who could write most readably and most authoritatively upon these topics, and "go after" them. Sometimes he would write one of his matchless editorial letters; at other times he would make a personal visit; if necessary, he would use any available friends in a wire-pulling campaign. At all odds he must "get" his man; once he had fixed upon a certain contributor nothing could divert him from the chase. Nor did the negotiations cease after he had "landed" his quarry. He had his way of discussing the subject with his proposed writer, and he discussed it from every possible point of view. He would take him to lunch or to dinner; in his quiet way he would draw him out, find whether he really knew much about the subject, learn the attitude that he was likely to take, and delicately slip in suggestions of his own. Not infrequently this preliminary interview would disclose that the much sought writer, despite appearances, was not the one who was destined for that particular job; in this case Page would find some way of shunting him in favour of a more promising candidate. But Page was no mere chaser of names; there was nothing of the literary tuft-hunter about his editorial methods. He liked to see such men as Theodore Roosevelt, Woodrow Wilson, William Graham Sumner, Charles W. Eliot, Frederic Harrison, Paul Bourget, and the like upon his title page—and here these and many other similarly distinguished authors appeared—but the greatest name could not attain a place there if the letter press that followed were unworthy. Indeed Page's habit of throwing out the contributions of the great, after paying a stiff price for them, caused much perturbation in his counting room. One day he called in one of his associates.

"Do you see that waste basket?" he asked, pointing to a large receptacle filled to overflowing with manuscripts. "All our Cleveland articles are there!"

He had gone to great trouble and expense to obtain a series of six articles from the most prominent publicists and political leaders of the country on the first year of Mr. Cleveland's second administration. It was to be the "feature" of the number then in preparation.

"There isn't one of them," he declared, "who has got the point. I have thrown them all away and I am going to try to write something myself."

And he spent a couple of days turning out an article which aroused great public interest. When Page commissioned an article, he meant simply that he would pay full price for it; whether he would publish it depended entirely upon the quality of the material itself. But Page was just as severe upon his own writings as upon those of other men. He wrote occasionally—always under a nom-de-plume; but he had great difficulty in satisfying his own editorial standards. After finishing an article he would commonly send for one of his friends and read the result.

"That is superb!" this admiring associate would sometimes say.

In response Page would take the manuscript and, holding it aloft in two hands, tear it into several bits, and throw the scraps into the waste basket.

"Oh, I can do better than that," he would laugh and in another minute he was busy rewriting the article, from beginning to end.

Page retired from the editorship of the Forum in 1895. The severance of relations was half a comedy, half a tragedy. The proprietors had only the remotest relation to literature; they had lost much money in the enterprise before Page became editor and only the fortunate accident of securing his services had changed their losing venture into a financial success. In a moment of despair, before the happier period had arrived, they offered to sell the property to Page and his friends. Page quickly assembled a new group to purchase control, when, much to the amazement of the old owners, the Forum began to make money. Instead of having a burden on their hands, the proprietors suddenly discovered that they had a gold mine. They therefore refused to deliver their holdings and an inevitable struggle ensued for control. Page could edit a magazine and turn a shipwrecked enterprise into a profitable one; but, in a tussle of this kind, he was no match for the shrewd business men who owned the property. When the time came for counting noses Page and his friends found themselves in a minority. Of course his resignation as editor necessarily followed this little unpleasantness. And just as inevitably the Forum again began to lose money, and soon sank into an obscurity from which it has never emerged.