The Art of Illustration

by C. H. Spurgeon

We want to win attention at the commencement of the service, and to hold it till the close. With this aim, many methods may be tried; but possibly none will succeed better than the introduction of an interesting story. This sets Hodge listening, and although he will miss the fresh air of the fields, and begin to feel drowsy in your stuffy chapel, another tale will stir him to renewed attention. If he hears some narrative in connection with his village or county, you will have him "all there," and you may then hope to do him good.

The anecdote in the sermon answers the purpose of an engraving in a book. Everybody knows that people are attracted by volumes with pictures in them; and that, when a child gets a book, although it may pass over the letterpress without observation, it is quite sure to pause over the woodcuts. Let us not be too great to use a method which many have found successful. We must have attention. In some audiences we cannot get it if we begin with solid instruction; they are not desirous of being taught, and consequently they are not in a condition to receive the truth if we set it before them nakedly. Now for a bunch of flowers to attract these people to our table, for afterward we can feed them with the food they so much need. Just as the Salvation Army goes trumpeting and drumming through the streets to draw the people into the barracks, so may an earnest man spend the first few minutes with an unprepared congregation in waking the folks up, and enticing them to enter the inner chamber of the truth. Even this awakening prelude must have in it that which is worthy of the occasion; but if it is not up to your usual average in weight of doctrine, it may not only be excused, but commended, if it prepares the audience to receive that which is to follow. Ground-bait may catch no fish; but it answers its purpose if it brings them near the bait and the hook.

A congregation which has been well instructed, and is mainly made up of established believers, will not need to be addressed in the same style as an audience gathered fresh from the world, or a meeting of dull, formal church-goers. Your common sense will teach you to suit your manner to your audience. It is possible to maintain profound and long-continued attention without the use of an illustration; I have frequently done so in the Tabernacle when it has been mainly filled with church-members; but when my own people are away, and strangers fill their places, I bring out all my store of stories, similes, and parables.

I have sometimes told anecdotes in the pulpit, and very delicate and particular people have expressed their regret and horror that I should say such things; but when I have found that God has blessed some of the illustrations I have used, I have often thought of the story of the man with a halberd, who was attacked by a nobleman's dog, and, of course, in defending himself, he killed the animal. The nobleman was very angry, and asked the man how he dared to kill the dog; and the man replied that if he had not killed it the dog would have bitten him and torn him in pieces. "Well," said the nobleman, "but you should not have struck it on the head with the halberd; why did you not hit it with the handle?" "My lord," answered the man, "so I would if it had tried to bite me with its tail." So, when I have to deal with sin, some people say, "Why don't you address it delicately? Why don't you speak to it in courtly language?" And I answer, "So I would if it would bite me with its tail; but as long as ever I find that it deals roughly with me, I will deal roughly with it; and any kind of weapon that will help to slay the monster, I shall not find unfitted to my hand."

We cannot afford in these days to lose any opportunity of getting hold of the public ear. We must use every occasion that comes in our way, and every tool that is likely to help us in our work; and we must rouse up all our faculties, and put forth all our energies, if that by any means we may get the people to heed that which they are so slow to regard, the great story of righteousness, temperance, and judgment to come. We shall need to read much, and to study hard, or else we shall not be able to influence our day and generation for good. I believe that the greatest industry is necessary to make a thoroughly efficient preacher, and the best natural ability, too; and it is my firm conviction that, when you have the best natural ability, you must supplement it with the greatest imaginable industry, if you are really to do much service for God among this crooked and perverse generation.

The fool in Scotland who got into the pulpit before the preacher arrived was requested by the minister to come down. "Nay, nay," answered the man, "you come up, too, for it will take both of us to move this stiff-necked generation." It will certainly take all the wisdom that we can obtain to move the people among whom our lot is cast; and if we do not use every lawful means of interesting the minds of our hearers, we shall find that they will be like a certain other congregation, in which the people were all asleep except one poor idiot. The minister woke them up, and tried to reprove them by saying, "There, you were all asleep except poor Jock the idiot;" but his rebuke was cut short by Jock, who exclaimed, "And if I had not been an idiot, I should have been asleep too."

I will leave the moral of that well-known story to speak for itself, and will pass on to my second point, which is, that the use of anecdotes and illustrations renders our preaching lifelike and vivid. This is a most important matter. Of all things that we have to avoid, one of the most essential is that of giving our people the idea, when we are preaching, that we are acting a part. Everything theatrical in the pulpit, either in tone, manner, or anything else, I loathe from my very soul. Just go into the pulpit and talk to the people as you would in the kitchen, or the drawing-room, and say what you have to tell them in your ordinary tone of voice. Let me conjure you, by everything that is good, to throw away all stilted styles of speech, and anything approaching affectation. Nothing can succeed with the masses except naturalness and simplicity. Why, some ministers cannot even give out a hymn in a natural manner! "Let us sing to the praise and glory of God" (spoken in the tone that is sometimes heard in churches or chapels)—who would ever think of speaking like that at the tea-table? "I shall be greatly obliged if you will kindly give me another cup of tea" (spoken in the same unnatural way)—you would never think of giving any tea to a man who talked like that; and if we preach in that stupid style, the people will not believe what we say; they will think it is our business, our occupation, and that we are doing the whole thing in a professional manner. We must shake off professionalism of every kind, as Paul shook off the viper into the fire; and we must speak as God has ordained that we should speak, and not by any strange, out-of-the-way, new-fangled method of pulpit oratory.

Our Lord's teaching was amazingly lifelike and vivid; it was the setting out of truth before the eye, not as a flat picture, but as in a stereoscope, making it stand up, with all its lines and angles of beauty in lifelike reality. That was a fine living sermon when he took a little child, and set him in the midst of the disciples; and that was another powerful discourse when he preached about abstaining from carking cares, and stooped down and plucked a lily (as I suppose he did) and said, "Consider the lilies of the field, how they grow; they toil not, neither do they spin." I can readily suppose that some ravens were flying just over his head, and that he pointed to them, and said, "Consider the ravens; for they neither sow nor reap; which neither have storehouse nor barn; and God feedeth them." There was a lifelikeness; you see, a vividness, about the whole thing. We cannot always literally imitate our Lord, as we have mostly to preach in places of worship. It is a blessing that we have so many houses of prayer, and I thank God that there are so many of them springing up all around us; yet I should praise the Lord still more if half the ministers who preach in our various buildings were made to turn out of them, and to speak for their Master in the highways and byways, and anywhere that the people would go to listen to them. We are to go out into all the world, and preach the gospel to every creature—not to stop in our chapels waiting for every creature to come in to hear what we have to say. A sportsman who should sit at his parlor window, with his gun loaded all ready for shooting partridges, would probably not make up a very heavy bag of game. No; he must put on his buskins, and tramp off over the fields, and then he will get a shot at the birds he is seeking. So must we do, brethren; we must always have our buskins ready for field work, and be ever on the watch for opportunities of going out among the souls of men, that we may bring them back as trophies of the power of the gospel we have to proclaim.

It might not be wise for us to try to make our sermons lifelike and vivid in the style in which quaint old Matthew Wilks sometimes did; as when, one Sabbath morning, he took into the pulpit a little box, and after a while, opened it, and displayed to the congregation a small pair of scales, and then, turning over the leaves of the Bible with great deliberation, held up the balances, and announced as his text, "Thou art weighed in the balances, and art found wanting." I think, however, that was puerile rather than powerful. I like Matthew Wilks better when, on another occasion, his text being, "See that ye walk circumspectly," he commenced by saying, "Did you ever see a tom-cat walking on the top of a high wall that was covered with bits of broken glass bottles? If so, you had just then an accurate illustration of what is meant by the injunction, 'See that ye walk circumspectly.'" There is the case, too, of good "Father Taylor," who, preaching in the streets in one of the towns of California, stood on the top of a whisky-barrel. By way of illustration, he stamped his foot on the cask and said, "This barrel is like man's heart, full of evil stuff; and there are some people who say that if sin is within you, it may just as well come out." "No," said the speaker, "it is not so; now here is this whisky that is in the barrel under my foot: it is a bad thing; it is a damnable thing; it is a devilish thing; but as long as it is kept tightly bunged up in the barrel, it certainly will not do the hurt that it will if it is taken over to the liquor-bar, and sold out to the drunkards of the neighborhood, sending them home to beat their wives or kill their children. So, if you keep your sins in your own heart, they will be evil and devilish, and God will damn you for them; but they will not do so much hurt to other people, at any rate, as if they are seen in public." Stamping his foot again on the barrel, the preacher said, "Suppose you try to pass this cask over the boundaries of the country, and the custom-house officer comes and demands the duty upon its contents. You say that you will not let any of the whisky get out; but the officer tells you that he cannot allow it to pass. So, if it were possible for us to abstain from outward sin, yet, since the heart is full of all manner of evil, it would be impossible for us to pass the frontiers of heaven, and to be found in that holy and happy place." That I thought to be somewhat of a lifelike illustration, and a capital way of teaching truth, although I should not like always to have a whisky-barrel for a pulpit, for fear the head might fall in, and I might fall in, too.

I should not recommend any of you to be so lifelike in your ministry as that notable French priest, who, addressing his congregation, said, "As to the Magdalenes and those who commit the sins of the flesh, such persons are very common; they abound even in this church; and I am going to throw this mass-book at a woman who is a Magdalene," whereupon all the women in the place bent down their heads. So the priest said, "No, surely you are not all Magdalenes; I hardly thought that was the case; but you see how your sin finds you out!" Nor should I even recommend you to follow the example of the clergyman, who, when a collection was to be made for lighting and warming the church, after he had preached some time, blew out the candles on both sides of the pulpit, saying that the collection was for the lights and the fires, and he did not require any light, for he did not read his sermon, "but," he added, "when Roger gives out the psalm presently, you will want a light to see your books; so the candles are for yourselves. And as for the stove, I do not need its heat, for my exercise in preaching is sufficient to keep me warm; therefore you see that the collection is wholly for yourselves on this occasion. Nobody can say that the clergy are collecting for themselves this time, for on this Sunday it is wholly for your own selves." I thought the man was a fool for making such remarks, though I find that his conduct has been referred to as being a very excellent instance of boldness in preaching.