On the other hand, this method of courtesy does not necessarily apply to all operations of dealing. The rudeness of the shop-hand in Latin American towns is a matter of note often; his brusqueness and incivility. It is possible that this may arise in part from the custom of haggle; that is, of not having fixed prices for articles sold, and the customer, especially women, enter and argue to a wearisome length often, in obtaining a reduction, or finger the goods to such an extent as to exasperate the whole race of counter attendants. Be it as it may, courtesy by the shopkeeper is not a marked condition here. There are, of course, exceptions.
We shall also remark a further condition. The Latin American is generally more urbane in his conduct than the Spaniard. The pure Iberian is often a very direct fellow, blunt of speech and behaviour. Often his speech, when excited, is interlarded with the most tremendous oaths.
These matters of deportment are not necessarily intricate, and they should not be overdone. Frankness and sincerity always appeal. The Spanish American wishes to appear to be direct. He will tell you he is so. Yo soy franco, señor—"I am frank," he will frequently exclaim in the course of any argumentative conversation, or, Vamos á ser practicos—"let us be practical." It does not, of course, follow that he is always either frank or practical. Often, however, he is.
The Englishman generally finds that prejudice is in his favour in these circles. The Ingles has a name for fair and straightforward dealing (which Heaven grant always is and always may be deserved!). Here we have the well-known and oft-quoted aphorism of the Palabra de Ingles; that is, the "word of an Englishman," which is reputedly held to be as good as his bond. He is supposed to carry out, without chicanery or mental reservation, what he has undertaken to do. His goods will be up to the sample; his fulfilment as his promise. He will often find this national trait appraised here, and often with disparagement of the methods of the traders of other nationalities, and this not merely as a form of subtle flattery.
Whether this high standard is always now kept, under the pressure of increasing competition, it may be left to others to determine.
Again, the excellence of British manufacture is generally looked upon as a foregone conclusion.
Cheap goods, such as textiles, however, in the face of this competition, wherever they come from, are probably often very free from reproach, and an enormous quantity of cheap rubbish must find its way on to the backs of the poorer wearers in these lands, of British and other manufacture.
Against the British manufacturer there is always the old outstanding accusation that he does not sufficiently regard the tastes or needs of his clients overseas, but adopts a "take-it-or-leave-it attitude," and this is a point writers on the subject generally bring forward. Doubtless it has been somewhat exaggerated.
Again, another theme is that of disregard of the important matters of packing, both as to external appearances of boxes and packages which are to be exposed for sale and the packing for means of transport such as the exigencies of the road call for here.
Many writers on British trade take it upon themselves to disparage their own methods and institutions, but this has been overdone. If there are defects in British methods, they occur equally in those of the traders of other nations. However, self-disparagement is a British characteristic in many things, and may readily be discounted.