Henry Arthur Jones, writing about "The Renascence of the English Drama," observes: "I wish every playgoer could know all the tricks and illusions of the stage from beginning to end. I wish that he could be as learned in all the devices and scenic effects of the stage as the master carpenter.... Compare the noisy, ill-judged, misplaced applause of provincial audiences with the eager, unerring enthusiasm and appreciation of the audience at a professional matinee, where, so far as the acting goes, everyone knows the precise means by which an effect is produced, and, therefore, knows the precise reward it should receive." That's warrant enough for me.
The theater is an extremely curious blending of art and business. Its art is lodged back of the curtain line and its business in front of the footlights. Between these two boundaries the manager stands when he is directing rehearsals, and, since his work is a mixture of both things, that four feet of cement constitutes a sort of intellectual no-man's-land. The people of the stage and the people in "the front of the house" have little in common, that little being chiefly a mutual feeling of contempt for each other.
You know the recipe for cooking a rabbit—"first catch your rabbit." The same recommendation applies in the matter of producing a play. Good plays are the one thing in the world, except money, the demand for which exceeds the supply. Consequently, dramatic works cost a trifle more than "twenty cents a box." Most managers think they cost altogether too much, but there never has been advanced a completely satisfactory reason why an illiterate little comedian should be paid more for appearing in a piece that makes him a success than the author should be paid for providing a piece that all the illiterate little comedians on earth couldn't make a success if the vehicle itself weren't attractive.... Kyrle Bellew in "The Thief" drew $10,000 a week; Kyrle Bellew in "The Scandal" didn't draw $4,000; that's the answer.
If you were a manager and wanted a play by a well-known author you would go to his agent—Elisabeth Marbury or Alice Kauser—and ask if he had time to write it. Should his reply be in the affirmative, you probably would pay him $250 for attaching his name to a contract stipulating that the manuscript must be delivered on such and such a date. Before that time, he would send you a scenario, or brief synopsis, of his story. If you accepted that, you would give the author another $250; if you rejected it, all would be over between you. The acceptance of the completed "'script" would be likely to cost you an additional $500, and the whole $1,000 would be placed to your credit and deducted from the first royalties accruing to the dramatist.
"First catch your play"
Authors' royalties usually are on "a sliding scale." Such a one as we have in mind might get 5 per cent. of the first $4,000 that came into the box office; 7 per cent. of the next $3,000, and 10 per cent. of all in excess of that total. Thus, the playwright's income from a production that "did $8,000" a week would be $510. The agent would take 10 per cent. of this sum. Some dramatists receive better terms than these and some get worse; I have given the average. It is possible for an author to profit by such a property as "The Lion and the Mouse," which has been acted pretty constantly by two or more companies, to the extent of a quarter of a million dollars. Occasionally, a shrewd manager and an author without experience or self-confidence make a deal by which a play is sold outright. This is an unpleasant subject.
"How does the dramatist know the receipts of his play?" you ask. From a copy of the statement by which the manager knows. Did you ever hear of the operation called "counting up?" About an hour after the performance begins, the affable young man who takes your money through the box office window counts the tickets he has left, and subtracts the number of each kind from that which he had originally. The result is the number sold. That number is written on a report handed to the manager of the company appearing in the theater by which the young man is employed. He and the young man then count the sold tickets taken from the boxes into which you see them slipped when you give them to the official at the door. That result should be precisely the figure on the report. If it is greater the young man pays for the difference; if it is less nothing is said, since some people who bought tickets may have remained away. The statement of what has been disposed of, at what price, and with what total, is then signed jointly by the representative of the house and the representative of the company. Each keeps a copy of this statement and an additional copy is sent to the agent of the author. The transaction seems simple, but, if you will think the matter over, you will see that it is a nearly perfect method of preventing dishonesty.
The contract made between manager and author ordinarily provides that a play must be performed before a given date and so many times a year thereafter, in default of which all rights revert to the dramatist. One of the first requisites of a production now-a-days is scenery. Consequently, supposing still that you are the manager, you turn over your manuscript, act by act, to a scene painter, or to a number of scene painters, expressing your ideas on the subject, if you have any. The scene painter reads the play, formulates some ideas of his own, familiarizes himself with the time and place treated, and makes a model of each setting. The model is a miniature, usually on the scale of an inch to a foot, and it incorporates the necessaries described by the author with the luxuries imagined by the manager. Moreover, it is as accurate and beautiful as skill can make it. If the producer approves of the model a bargain is struck, a builder constructs the frame work which is to hold the scenery, the painter covers the canvas, and, for a while, at least, the matter of settings is off your mind. The setting of an act may cost $500 and it may cost $5,000. Generally, it comes to about $1,000.
In a play of modern life the actors are supposed to furnish their own costumes. Sometimes, when the dresses are to be exceptionally elaborate, this rule is varied. Should your property be a romantic drama or a comic opera, however, you have a conference with a costumer. The great producers, like the Shuberts and Klaw and Erlanger, maintain their own establishments, but this hardly will apply in your case. Now you will see costume plates instead of scene models—little paintings on card-board that frequently are exhibited in front of the theater in which the piece is running. These once passed upon, the contract for making the clothes will be let. Naturally, the cost is governed by the number of persons to be clad and by the nature of their garb. The gowns worn by one woman in the production of a Clyde Fitch society comedy came to $3,100. The costumes for a comic opera may foot up $20,000, irrespective of tights, stockings, slippers and gloves, which principals and chorus girls are obliged to find.