Philip was impressed with the ready talent, the adaptable talent, and the facility of this accomplished journalist, and as their acquaintance improved he was let into many of the secrets of success in the profession.
“It isn't an easy thing,” said Mr. Brad, “to cater to a public that gets tired of anything in about three days. But it is just as well satisfied with a contradiction as with the original statement. It calls both news. You have to watch out and see what the people want, and give it to 'em. It is something like the purveying of the manufacturers and the dry-goods jobber for the changing trade in fashions; only the newspaper has the advantage that it can turn a somersault every day and not have any useless stock left on hand.
“The public hasn't any memory, or, if it has, this whirligig process destroys it. What it will not submit to is the lack of a daily surprise. Keep that in your mind and you can make a popular newspaper. Only,” continued Mr. Brad, reflectively, “you've got to hit a lot of different tastes.”
“You'd laugh,” this artist in emotions went on, after a little pause, “at some of my assignments. There was a run awhile ago on elopements, and my assignment was to have one every Monday morning. The girl must always be lovely and refined and moving in the best society; elopement with the coachman preferred, varied with a teacher in a Sunday-school. Invented? Not always. It was surprising how many you could find ready made, if you were on the watch. I got into the habit of locating them in the interior of Pennsylvania as the safest place, though Jersey seemed equally probable to the public. Did I never get caught? That made it all the more lively and interesting. Denials, affidavits, elaborate explanations, two sides to any question; if it was too hot, I could change the name and shift the scene to a still more obscure town. Or it could be laid to the zeal of a local reporter, who could give the most ingenious reasons for his story. Once I worked one of those imaginary reporters up into such prominence for his clever astuteness that my boss was taken in, and asked me to send for him and give him a show on the paper.
“Oh, yes, we have to keep up the domestic side. A paper will not go unless the women like it. One of the assignments I liked was 'Sayings of Our Little Ones.' This was for every Tuesday morning. Not more than half a column. These always got copied by the country press solid. It is really surprising how many bright things you can make children of five and six years say if you give your mind to it. The boss said that I overdid it sometimes and made them too bright instead of 'just cunning.'
“'Psychological Study of Children' had a great run. This is the age of science. Same with animals, astronomy—anything. If the public wants science, the papers will give it science.
“After all, the best hold for a lasting sensation is an attack upon some charity or public institution; show up the abuses, and get all the sentimentalists on your side. The paper gets sympathy for its fearlessness in serving the public interests. It is always easy to find plenty of testimony from ill-used convicts and grumbling pensioners.”
Undoubtedly Olin Brad was a clever fellow, uncommonly well read in the surface literatures of foreign origin, and had a keen interest in what he called the metaphysics of his own time. He had many good qualities, among them friendliness towards men and women struggling like himself to get up the ladder, and he laid aside all jealousy when he advised Philip to try his hand at some practical work on the Spectrum. What puzzled Philip was that this fabricator of “stories” for the newspaper should call himself a “realist.” The “story,” it need hardly be explained, is newspaper slang for any incident, true or invented, that is worked up for dramatic effect. To state the plain facts as they occurred, or might have occurred, and as they could actually be seen by a competent observer, would not make a story. The writer must put in color, and idealize the scene and the people engaged in it, he must invent dramatic circumstances and positions and language, so as to produce a “picture.” And this picture, embroidered on a commonplace incident, has got the name of “news.” The thread of fact in this glittering web the reader must pick out by his own wits, assisted by his memory of what things usually are. And the public likes these stories much better than the unadorned report of facts. It is accustomed to this view of life, so much so that it fancies it never knew what war was, or what a battle was, until the novelists began to report them.
Mr. Brad was in the story stage of his evolution as a writer. His light facility in it had its attraction for Philip, but down deep in his nature he felt and the impression was deepened by watching the career of several bright young men and women on the press—that indulgence in it would result in such intellectual dishonesty as to destroy the power of producing fiction that should be true to life. He was so impressed by the ability and manifold accomplishments of Mr. Brad that he thought it a pity for him to travel that road, and one day he asked him why he did not go in for literature.
“Literature!” exclaimed Mr. Brad, with some irritation; “I starved on literature for a year. Who does live on it, till he gets beyond the necessity of depending on it? There is a lot of humbug talked about it. You can't do anything till you get your name up. Some day I will make a hit, and everybody will ask, 'Who is this daring, clever Olin Brad?' Then I can get readers for anything I choose to write. Look at Champ Lawson. He can't write correct English, he never will, he uses picturesque words in a connection that makes you doubt if he knows what they mean. But he did a dare-devil thing picturesquely, and now the publishers are at his feet. When I met him the other day he affected to be bored with so much attention, and wished he had stuck to the livery-stable. He began at seventeen by reporting a runaway from the point of view of the hostler.”