Writers of that time seem almost unanimously to have taken sides against coaching; with, however, no effect; for, somewhat later than Taylor, that doughty Conservative, John Cresset, is found exclaiming furiously against the multitude of them. He favoured the suppression of all, or, at least—counsels of moderation prevailing—of most. They were, he said, mischievous to the public, destructive to trade and prejudicial to the land. Not only did they injure the breed of horses, but also that of watermen; which last objection goes further than the complaints of Taylor himself, who, writing at the same time, does not speak of his breed being debased, but only of his trade being crippled. Cresset thought the stage-coaches tempted the country gentry to London too often, and he accordingly proposed that these conveyances should be limited to one for every county town in England, to go backwards and forwards once a week.

Vain hope! Coaches of sorts must already have appeared on the road to Norwich by the middle of the seventeenth century, for in a proclamation of July 20th in the plague year, 1665, when all places were dreading infected London, it is ordained, that "from this daie all ye passage coaches shall be prohibited to goe from ye city to London and come from thence hither, and also ye common carts and wagons." Already, in 1696, the "Confatharrat" coach was a well-known conveyance between London and Norwich, and the name of Suggate, the London and East Anglian carrier, a household word. Unhappily, nothing can be gathered as to when Suggate first began to jog along the road, or when the "Confatharrat" started to ply between Norwich and the "Four Swans," Bishopsgate Street. All particulars are lost. The odd name of that coach was probably a seventeenth-century way of spelling the word "confederate," and the selection of such a name proves both that it was carried on by an alliance or co-partnership, and that "confederate" had not then acquired its sinister modern connotation. Besides these aids to travel, a stage-waggon began to ply from the "Popinjay," Tombland, Norwich, at an early date; and another from the "Angel," in the Market Place, to the "Blossoms" Inn, Laurence Lane, London, was advertised in the Norwich Mercury, of March 29th, 1729, to "now go regularly every Thursday night," setting out on the following Wednesday from London, on the return journey. It will thus be seen that it was a five or six days' journey for those primitive affairs, and that they apparently did not run at regular intervals until that year.

A London and Beccles coach was running in 1707, but the first regular Norwich coach of which particulars remain was the "Norwich Machine," which in 1762 set out for London three times a week from the "Maid's Head," according to the advertisement still extant. There is nothing in that old coaching bill to show that 1762 was the first season of the "Norwich Machine." It may have been established some years before that date.

Norwich, March 26, 1762.

SUSAN NASMITH and JAMES KEITH,
Proprietors of the
NORWICH MACHINE,
Give Notice

that their Machine will set out from the Maid's Head Inn, in St Simon's Parish, in Norwich, on Monday, the 5th day of April next, at half-past eleven in the forenoon, and on the Wednesday and Friday in the same week, at the same time; and to be continued in like Manner, on those Days weekly, for the carrying four inside Passengers, at Twenty-five Shillings each, and outside at Twelve Shillings and Sixpence each. The inside Passengers to be allowed twenty pound Weight, and all above to be paid for at three half-pence per pound; and to be in London on the Tuesday, Thursday and Saturday Evenings weekly.

N.B.—A Machine will set out on the same days, at the same time, from the Green Dragon, in Bishopsgate Street, London, for Norwich.

In the following year, the "Widow Nasmith" and James Keith advertised that they had built large and commodious machines, to carry six inside, and reduced the fares to twenty shillings and ten shillings respectively; but they had apparently not succeeded in performing the journey in less time than a day and a half, for no mention is made of speed being accelerated. But a remarkable feature in that announcement is the extraordinary cheapness of the fares, little over twopence and a penny a mile for inside and outside passengers, at a time when prices on other roads ruled from twenty-five to fifty per cent. higher. This tells a tale of competition; but Time, the thief, has robbed us of all knowledge of those competitors.

A year later the London and Ipswich Post Coaches were advertised to set out every week-day, and to perform the 69¼ miles in ten hours, an average pace of almost 7 miles an hour; a marvellous turn of speed for that age. As to whether those Post Coaches ever did cover that distance in ten hours, we may reasonably express a doubt; but there was the promise, and 011 the strength of it the proprietors charged threepence a mile. As will be seen by the advertisement, these coaches carried no outside passengers:—

Ipswich, August 17th, 1764.

THE LONDON AND IPSWICH POST COACHES

Set out on Monday, the 27th of August, at seven o'clock in the morning from the Black Bull, in Bishopsgate, London, and at the same time from the Great White Horse, in Ipswich, and continue every day (Sunday excepted), to be at the above places the same evening at five o'clock; each passenger to pay threepence per mile, and to be allowed eighteen pounds luggage; all above to pay one penny per pound, and so in proportion. The coaches, hung upon steel springs, are very easy, large and commodious, carry six inside but no outside passengers whatever; but have great conveniences for parcels or game (to keep them from the weather), which will be delivered at London and Ipswich the same night.

As these coaches are sent out for the ease and expedition of gentlemen and ladies travelling, the proprietors humbly hope for their encouragement, and are determined to spare no pains to render it as agreeable as they can.

Performed (if God permits) by—

Pet. Sheldon, at the Bull, Bishopsgate Street, London.
Thomas Archer, at the White Hart, Brentwood.
Charles Kerry, at the Black Boy, Chelmsford.
Geo. Reynolds, at the Three Cups, Colchester; and
Chas. Harris, at the Great White Horse, Ipswich.

N.B.—The proprietors will not be answerable for any money, plate, jewels, or writings, unless entered and paid for as such.

The reader will perhaps have observed that this advertisement especially mentions a convenience for carrying game, and, as a matter of fact, game and oysters were prominent from an early period in the history of Norwich Road conveyances, and, by the middle of the eighteenth century, the Norfolk and Suffolk coaches had already earned quite a distinctive character in two seasons of the year, Michaelmas and Christmas. East Anglia has always abounded in game, and its broad heaths and extensive commons have been the breeding-grounds of innumerable geese and turkeys whose careers have ended on London dinner-tables. In those two seasons it was often difficult to secure a seat on or in any of the "up" coaches from Norwich or Ipswich, for while every available inch of space on the mails was occupied by festoons of dead birds consigned by country cousins to friends in town, the whole of a stage-coach was frequently chartered for the purpose of despatching heavy consignments of these noble poultry to the London market. Christmas provided extraordinary sights along the Norfolk Road, in the swaying coaches, with parcels and geese and turkeys mountains high on the roof; with barrels of Colchester natives in the boot, and hampers swinging heavily between the axle-trees on a shelf called "the cellar"; while from every rail or projection to which they could be either safely or hazardously tied depended other turkeys or braces of fowls, booked at the last moment before starting. It was something in those days to be a turkey or a goose, before whose importance the claims of human passengers faded; but it was a fleeting elevation which the philosophic did not envy, thinking that here indeed the poet was justified in his sounding line—

"The paths of glory lead but to the grave."