He founded and encouraged library, horticultural, and other societies, helped in the building of churches, and paid particular attention to obtaining for the people facilities for marketing their products advantageously.
In all these concerns he sought the advantage of the settlers on his lands, knowing that their prosperity would make him also prosperous.
But one other part of his plan appears to me to have been of extraordinary importance, though usually it is not mentioned in descriptions of Vineland. Mr. Landis established the price of his own uncultivated lands at twenty-five dollars per acre. At that price he sold to the first settler; and that price he did not increase for many years. Any one could, within two or three years, buy wild land on the Vineland tract at twenty-five dollars per acre. This means that he did not speculate upon the improvements of the settlers. He gave to them the advantage of their labors. It resulted that many poor men bought, cleared, and planted places in Vineland on purpose to sell them, certain that they could, if they wished, buy more land at the same price of twenty-five dollars per acre which they originally paid.
In my judgment, this feature of the Vineland enterprise, more than any other, changed it from a merely selfish speculation to one of a higher order, in which the settlers, to a large extent, have a common interest with the proprietor of the land. He might have done all the rest—might have laid out roads, proclaimed a "no fence" law, prevented the establishment of dram-shops, helped on educational and other enterprises—and still, had he raised the price of his wild lands as the settlers increased, he would have been a mere land speculator, and I doubt if his scheme would have obtained more than a very moderate and short-lived success. But the undertaking to sell his wild land always at the one fixed price, not only gave later comers an advantage which attracted them with a constantly increasing force, but it gave the poorer settlers an occupation from which many of them gained handsomely—the improvement of places to sell to new-comers with capital. The result showed Mr. Landis's wisdom. Improved property, cleared and planted in fruit, has always borne a high price in Vineland, and has almost always had a ready sale, but there has never been any feverish land speculation there.
In twelve years the founder of Vineland was able to collect upon his tract—which had not a single inhabitant in 1861—about eleven thousand people. Most of these have improved their condition in life materially by settling there. Many of them came without sufficient capital, and no doubt suffered from want in the early days of their Vineland life. But if they persevered, two or three years of effort made them comfortable. Meantime they had, what our American farmers have not in general, easy access to good schools for their children, to churches and an intelligent society, and the possibility of good laws regarding the sale of liquor.
Vineland was settled largely by New England people. They are more restless and changeable than the Germans of Anaheim: less easily contented with mere comfort. The New-Englander seems to me to like change, often, for its own sake; the German too frequently goes to the other extreme, and so greatly abhors change that he does without conveniences which he might well afford. Anaheim and Vineland differ in these respects, as the character of their inhabitants differs. But in both, no one can doubt that the people have been greatly benefited by the colonizing experiment; that they not merely live better, but have a higher standard of thinking as well, and are thus better citizens than they would have been had they remained in their original employments and abodes.
Some of the striking practical and moral results of the Vineland plan of colonization were set forth by Mr. Landis in a speech before the Legislature of New Jersey last year; and the following extracts from this address are of interest in this place. He said:
"When I first projected the colony, in 1861, what is now Vineland lay before me an unbroken wilderness. Nothing was to be heard but the song of birds to break the silence, which at times was oppressive. It was necessary that the fifty square miles of territory should be suddenly, thoroughly, and permanently improved. The land was in good part to be paid for out of the proceeds of sale. One hundred and seventy miles of public roads and other improvements were to be made, and the improvements were to be such as to insure the prosperity of the colonist in future years, as my outlay was in the early start of the settlement, and my returns were not to be realized for years to come. If the settlement should not be prosperous in these years to come, I could never realize my reward, and besides, ruin, involving character and fortune, stared me in the face. It was by no temporary efforts or expedients that I could succeed, but by fixing upon certain principles, calculated to be creative, healthful, and permanent in their influences—principles which, while they benefited each colonist day by day, would have a growing influence in developing the prosperity of the colony. What were these principles?
"1. That no land should be sold to speculators who would not improve, but only to persons who would agree to improve in a specified time, and also to plant shade-trees in front of their places, and seed the road-sides to grass for purposes of public utility and ornamentation.
"2. That no man should be compelled to erect fences, that his neighbor's cattle might roam at large; but that the old and shiftless and wasteful system should be done away with.