NOW READY.
Thirteenth Thousand, in Fourteen Chapters, Elegantly Bound in Coloured Boards,
with Five Illustrations, price 1s. In bevelled cloth, gilt, for Presentation, price 2s.
THE WAY HOME;
OR,
THE GOSPEL IN THE PARABLE:
An Earthly Story with a Heavenly Meaning.
BY THE
REV. CHARLES BULLOCK, B.D.,
FORMERLY RECTOR OF ST. NICHOLAS’, WORCESTER, EDITOR OF “THE FIRESIDE,”
“HOME WORDS,” AND “HAND AND HEART,”
With Illustrations Designed by S. C. Pennefather:
Engraved by J. D. Cooper.
BOOKS AT MAGAZINE PRICES.
The contrast between the cost of Books and Magazines is very startling. For example, one Serial Tale in “The Fireside,” published separately as a volume, sells for 5s.; and if the other contents were also published separately, the selling price of the volumes would reach to about 25s. Yet “The Fireside” Annual itself is sold complete for 7s. 6d. In the same way, the Serial Tales in “Home Words,” published separately, would make a 2s. 6d. volume, and the other contents in volumes would sell for about 10s. Yet the Annual itself may be had for 1s. 6d. and 2s.
The explanation is chiefly found in the large circulation of Magazines as compared with Books, which entirely changes the cost of production. Books seldom exceed an edition of 1000 copies, the sale extending over many months; whilst a successful Magazine secures the immediate sale of one or two hundred thousand copies.
As the first of a proposed Series of similar works, adapted for wide circulation, it has been decided to print what may be termed